Introducing Analytics at Razorpay
We are Razorpay
We exist to remove all pain points relating to money flow in a founder’s life
Razorpay is one of the leading internet-based financial solution providers revolutionizing the fintech space with groundbreaking innovations. We manage the 360 degree financial needs of business of all shapes and sizes through our 3 product lines:
- Payments
A product stack that allows businesses to accept payments from their customers across a variety of instruments including UPI, credit, debit cards, NEFT, RTGS, and subscriptions
Includes a comprehensive suite of products like Core Payment Gateway, Route, Smart Collect, Subscriptions and Invoices
2. RazorpayX
- Facilitates businesses with a fully-working current account
- Helps manage payouts for our merchants through innovative products such as payroll, bank transfers and invoice sharing
3. Capital
- Provides easy access to working capital through line of credit
- Corporate credit card for 50-day credit free limit
- Early settlement for quicker access to accounts receivables on Razorpay PG
About Razorpay Analytics
“Information is the oil of the 21st century, and analytics is the combustion engine.” ~ Peter Sondergaard, Senior Vice President and Global Head of Research at Gartner, Inc.
The Analytics team at Razorpay is a 120 member strong unit, which fuels the Razorpay growth rocket through data democratization, business observability, smart insights, higher order problem solving and ML driven solutions. Our team is uniquely diversified with Analysts, ML experts and Data Engineers who come together to create a high-on-impact data organization at Razorpay
Our vision and mission @Razorpay Analytics
Our vision at Razorpay Analytics is to establish data as a competitive advantage for Razorpay via
- Enabling everyone at Razorpay to make data driven decisions through accurate, consistent and fast access
- Critically influencing the OKR roadmap and its success via analytics thought leadership and best in class data driven intelligence
Our evolution @Razorpay Analytics
Our journey has focussed on building strong fundamentals and driving measurable impact for the business. Like most Analytics organizations on a 0 to 1 journey, we have traversed the milestones of being Data informed → Data driven → Data led → Thought partners
Analytics as Thought leader @Razorpay
Our team deeply focusses on driving strategic partnership along with business observability, product improvements and data lifecycle management. Deep analytics delivered with speed and accuracy has been the driving principle of our team
Our people @Razorpay Analytics
We have a perfect blend of experience and energy in our team with our team of leaders and young practitioners. Our teams are high on ownership, vocal and transparent and eager to build cutting-edge solutions. Our roles are broadly classified into Data Analysts, Data Scientists, ML Experts and Data Engineers and together they form the perfect synergy of agility, excellence and scale
Some exciting projects
Risk Mitigation:
ML based Predictive framework to identify risky & non compliant merchants and flag fraudulent transactions
Enterprise Merchant Experience:
Define, measure and improve the experience of enterprise merchants using ML based internal assessment scorecard, capturing point-in-time and compounding experience across payments & merchant lifecycle
Predicting Escalation for Merchant Support Tickets:
Predictive rule-engine classification model to predict any merchant query turning into an escalation with an accuracy of `70% by capturing 20% of the ticket
B2B Customer Segmentation:
Unsupervised learning based exercise to derive merchant persona through analysis of 100+ attributes across demographics, transaction behavior, fraud, product usage
Lead Scoring models:
Predictive framework to identify leads most likely to convert into customers. Prioritization is designed as a combination of sales resource usage for manual intervention and merchant’s probability of conversion
Sounds interesting? Stay tuned for upcoming blogs focusing more on the details of the exciting work the Analytics team at Razorpay does!
