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Thinking about how to make brands better through writing and design.
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The Retreat: how reconnecting with the wild helps you create better work
The Retreat: how reconnecting with the wild helps you create better work
“Go out in the woods, go out. If you don’t go out in the woods nothing will ever happen and your life will never begin.” Clarissa Pinkola…
Becca Magnus
Oct 25, 2017
Copy Cabana: blazing hot takes on the hottest copywriting event of the year
Copy Cabana: blazing hot takes on the hottest copywriting event of ...
From poetry smuggling to the rise of Copytron 5000 with gobs of writing wisdom at every turn.
Becca Magnus
Oct 6, 2017
In Praise of Wandering Off
In Praise of Wandering Off
I start every project by getting on a bus. I never check where I’m going. I have no destination in mind. I only get off when gut instinct…
Becca Magnus
Sep 14, 2017
Re: Brand Seduction
Re: Brand Seduction
My first brand love affair happened when I was five. It was with a box of Ferrero Rocher. Third prize in my school’s Christmas tombola…
Becca Magnus
Sep 7, 2017
Re: The Power of Food Advertising
Re: The Power of Food Advertising
Words to make you hangry
Becca Magnus
Sep 5, 2017
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