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What is the circular economy?

Montage by author on photo by sergio souza on Unsplash

It’s a way of thinking. The Circular Economy model has already been adopted by business and governments all around the world.

The theory can be distilled into 3 core focus areas which can be applied to each business model:

  • waste and pollution are a failure
  • products and materials live forever
  • natural ecosystems need to regenerate




Industry is shifting toward companies that contribute toward the common good. We intend to highlight the best, with a focus on closed loop manufacturing which aims to eradicate landfill for future generation.

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Adam Winstanley

Adam Winstanley

I am a positive future thinker. I love science, technology, manufacturing, Architecture and innovative creative endeavour that engages and inspires.

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