(Re)-Introducing Frictions in Design

A study on the frictionless cult and the idea of productive frictions

1. Introduction: What I set out to do

1. Introduction: What I set out to do

During my time at Hyper Island, I stopped counting how many times I heard the word « frictionless ». Every industry leader, guest speaker…

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2. The Project’s Methodology

2. The Project’s Methodology

Research framework and process

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3. What is actually a friction?

3. What is actually a friction?

In order to start, it is important to define the idea of friction in design.

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4. What’s going on in the design world: The Frictionless Cult

4. What’s going on in the design world: The Frictionless Cult

« Frictionless, the new business goal » « The future of invisible, frictionless computers » « Frictionless product design »

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5. About frictionlessness

5. About frictionlessness

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6. The Idea of Productive Friction

6. The Idea of Productive Friction

Benefits of frictions

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7. First hypothesis: I need to build a tool to help designers to use frictions — Failed

7. First hypothesis: I need to build a tool to help designers to use frictions — Failed

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8. Second hypothesis: Designers need to hear about the benefits of frictions first — Success

8. Second hypothesis: Designers need to hear about the benefits of frictions first — Success

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9. How and When to use frictions?

9. How and When to use frictions?

Read next — 10. Conclusion, next steps & some last thoughts on ethics

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10. Conclusion, next steps & some last thoughts on ethics

10. Conclusion, next steps & some last thoughts on ethics

« We are analog beings trapped into a digital world, and the worst part is, we did it to ourselves. » Don Norman, the Invisible Computer…

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