DigiMarCon Canada
Day 2 Recap
Day 2 of DigiMarCon Canada was jam packed with master classes in creativity, video marketing, AI, and social strategy. We still haven’t had a Drake sighing, but one of the presenters walked on stage to Started From The Bottom, so that’ll have to tide us over for now. Read on for our day 2 recap:
There’s a little Beyoncé in all of us
No really… science has actually proven that everyone has the same creative potential. So, why aren’t there thousands of Queen Beys? For one, so-called “creative geniuses” spend 20% of their waking hours consuming content in their particular niche. Don’t believe us? Meet Ted—a teenage video rental clerk who made it his mission to watch every single movie his store stocked so he could give his customers better viewing recommendations. He’s now the chief content officer for Netflix. Moral of the story? If your goal is to become a subject matter expert in your field, total immersion is key.
Video Marketing—you’re (probably) doing it wrong
Did you know? One-third of online activity is spent watching video¹. In fact, more video content is uploaded in 30 days than the major U.S. television networks have created in 30 years¹. So, how do we, as marketers capitalize? Andrea Corson of Video Pop says successful video marketing comes down to three questions:
- What kind of video is it?
Educational, entertainment, promotional—the options are endless. Start thinking about what kind of content will work best for your business. Need some inspo? Check out Lowe’s #FixInSix campaign. - Who is it for?
A common mistake is to assume your audience is everyone. You know the percentage of businesses that reach every video viewer? A whopping 0%. Its time to get down to the nitty gritty and start defining your target audience. When you can start speaking their language, you’ll see a much higher conversion rate. - Where will it live?
Before you start shooting, it’s important to think about where your video will live. For example, the majority of people watching video content on Facebook and Instagram are doing so with the sound muted—have you thought about incorporating graphics or captions to make it more engaging?
Want to become a video ninja? Check out Video Pop for some killer resources and online courses.
Demystifying Facebook Ads
Are you flying blind when it comes to your Facebook advertising strategy? You aren’t the only one. According to The Ad Strategist’s Amanda Bond, “the market is so-dang-focused on ($0.25!) lead generation that everyone’s come down with a case of tunnel vision (even the so called experts).” Bond suggests throwing the notion of lead generation out the window and opting instead to build a curated customer journey that not only generates leads, but creates some serious ad revenue. Check out her three step system, here.
It’s all about the WOW
Remember Oreo’s Dunk in the Dark moment? How about Wendy’s mixtape that went viral? Jeff Turnbow of TURNBOW, INC. calls these “WOW Moments” and professes that any company, big or small should be working them into their social media strategy. How? “It’s all about empowering your employees”, says Turnbow, “they should feel comfortable and prepared to insert your brand into the conversation where appropriate.” Has your brand experienced a WOW moment? We’d love to hear about it!
That’s all folks! Be sure to follow VERB on Instagram and sign up for our weekly newsletter to stay up to date on all things digital.
VERB Interactive is a leader in digital marketing, specializing in solutions for the travel and hospitality industry. Find out more at www.verbinteractive.com.
¹Source: https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics
