July Social News
Your monthly roundup
The Impact of Social Media in Ad Spending
MDG Advertising released a SUPER cool infographic on—you guessed it—the impact of social media in ad spending. Some key facts:
- Americans spend 23.6 hours online/week—30% of that is spent on social networks.
- CMO’s expect to expand their social media spend by 70% in the next 5 years.
- 83% of social marketers say they buy ads on Facebook, with 38% choosing Instagram as their platform of choice.
TLDR: Adapting to content and advertising’s digital shift should be top of mind for your marketing strategy.
Brandwatch’s Emoji Report
Brandwatch just released The Emoji Report, a comprehensive analysis of every emoji published on Twitter over the past two years. FUN! Here’s what we learned:
- Most popular emojis: 😂, 😍, 😭
- Men are more likely to use 👀, 😎, 🤔, 😅, and 😏
- Women are more likely to use 🙄, ❤️, 😴, 🙃, and 💜
- Since September 2015 the volume of tweets containing a brand name and an emoji has grown by 49%.
- On average, 75% of the emojis on Twitter are positive and 25% are negative.
- Most postive brands: Pantene, Jameson, and Subway
The Rock Flexes his Social Media Muscle
With 108 million Instagram followers, 58 million on Facebook, and 13 million on Twitter, Dwayne “The Rock” Johnson would be a fool not to leverage his influencer status—and, according to Forbes—The Rock ain’t no fool. Now, in addition to his $20 million-dollar movie paychecks, he’ll insist on a separate seven-figure social media fee with every movie in which he appears. #CanYouSellWhatTheRockIsCookin’?
Janelle is a Project Manager at VERB Interactive — a leader in digital marketing, specializing in solutions for the travel and hospitality industry. Find out more at www.verbinteractive.com.
