Video Ads, Twitter Dying and So Much More— Digital Roundup | # 23
Attention spans are shrinking (surprise, surprise), Twitter is slowly dying, and Amazon is doing some work. Bite-sized nuggets of info below—enjoy.
Video Ads
A recent study done by Tropicana revealed that the brand (amongst other brands trying out similar tests) have the most engagement on their video ads that were 6 seconds long.
Tropicana tested three ad lengths—6, 15, and 30 seconds long, with the shortest receiving the highest brand metrics across the board. Many companies are seeing results with quick ads as viewers typically skip ads as soon as possible.
When ads are kept short, they are often more exciting and captivating right off the bat because there is such a limited amount of time to catch an audiences attention. When the audience is pulled in right from the beginning, they’re more likely to pay attention to the entire 6 seconds and remember the brand, the ad, and the service provided.
With six-second ads becoming a standard for digital media, Facebook is refining some of its video ad features and starting to experiment with new ones. One of these new features might be mid-roll ads that will appear during live video. The revenue from these ads would be shared between Facebook and the video publisher.
We’ll have to wait and see how these trials play out, but moral of the story is keep your ads interesting and SHORT.
Twitter Updates
Twitter ain’t doin’ too hot. The once social media giant reported their second-quarter earnings which led to their stock taking a pretty big hit. Down more than 12%, the growth they once had, has pretty much died.
Twitter is quickly trying to roll out new features and products to keep it afloat as well as tell folks that their platform is worth more in terms of engagement. So, while they may have less people joining each day, their current users are dedicated to their platform and actually read or watch content and ads.
Facebook users tend to skim, whereas Twitter feels their ads are worth more because users are more engaged. Do a little research on your audience before deciding where to place ads, because hey, they may be right for certain demos.
YouTube TV
Are you a cord-cutter? It’s no secret that people are cutting ties with their cable company and opting for streaming services like Netflix or Hulu. YouTube has recently gotten in the game, and now over 2 million people have switched to YouTube TV.
The service has boomed with so many installs, and it’s not even available across the entire US yet. They’ve attracted quite a bit of competition as other companies are trying to jump into this market, but with YouTube being as reputable as it already it, good luck to them.
Now, we know that just because so many people have installed or trialled the service, doesn’t mean all of these people will become subscribers, but the chances for their success are pretty high. Check out the trial and let us know what you think!
The Hub
Amazon is (obviously) always expanding into new markets, but they’re still spending time and money on perfecting their main squeeze—ecommerce.
They quietly released The Hub which is aimed to ease the home delivery system. The breakdown is that communities would get a “Hub” installed at their property and all Amazon purchases that residents purchase will wait for them there. No postal lockers, no having to pick up packages during business hours, just a safe place for your precious Amazon purchase.
That’s all for this week’s digital roundup. Be sure to catch up on last week’s if you haven’t yet, and we’ll have more for you next time!
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