RE: Write
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RE: Write

10 Exemplary Designs of the Week

  • Accordium, an app designed to make paperless transactions easier. The UI is clean and inviting. The subtle cooler gradient towards the top of the screens is just enough to differentiate and visually please while not distracting. Their icons play with opacity and 3D– again, it’s all very clean and serves a piece of strategic communication. It’s beautiful UI that serves the product well.

  • Descript is a word processing technology that needed branding, UI and UX. The agency, Ramotion, created a beautiful visual design system for them. One of the key takeaways I have from this case study is their process. Starting with their mood boards, their images have no borders, yet they are organized by a rule of thirds. I always thought borderless mood boards were to busy– they’re not if you know how organize them. Makes me recall my love of using a grid, even with a moodboard. Anything visual that is meant to communicate needs rules to live by. The other takeaway is in their logo sketches. Their sketches and ideas are clean, simple, and pretty. They use simple, abstract shapes to communicate something. They limit themselves, and it works.

  • Another one from Ramotion was their case study for Kyber Network, a crypto token conversion system. Their logo stood out to me. I loved the abstract “K” and also how simple it is. It is nicely complimented with the pattern they created as well. In their case study, they detailed a pivot in their logo design, which I found interesting. At first, the logo seemed more just like a cool shape, rather than piece of communication for the product. They revised it, and came up with the K shape. The revised edition is much more successful, and it goes to show how important iteration is.

  • Wolff Olins recently created a brand identity for Alibaba Cloud, a branch of the Alibaba Group. They’re use of gradients, colors, and white accents accentuates a futuristic yet inviting feeling. A standout here is there successful adaptation of their logo into the face of a caricature robot. This creative instance brings a true personality and face to the identity, which ties everything nicely together.

  • Another case study from Wolff Olins was done for Genesis Beijing, a public development company. They established the brand identity on classic Chinese philosophies. The visuals they designed are pure representations of the “Chinese mindset” they aimed for. They accomplished this with simple line art, and I really want to try and emulate the style they used.There is an authentic influence happening throughout the visuals and they communicate the brand ideas successfully. It’s culturally relevant and it’s beautiful.
Static version.

  • This animation is made for an outdoor brand. Animation elevates a design in realy powerful ways. This is a simple picture of Yosemite and a product shot. By adding some flow to the image and interaction of the website, the design is given higher sense of professionalism. It’s short, but it’s a sweet way to step up any design.
Static version

  • This is another animation example. I really like this example because it is to showcase art from Boticelli. In a way, this is an extension of a museum space and so the responsibility on the UI is heavier. Is the UI showcasing the art fairly? Without distraction or confusion? These animations were clean and inviting. They didn’t harm the paintings themselves as digital representations and made the flow of the showcase a beautiful digital representation.
Static version

Another really slick, complimentary animation. This is one for a furniture store’s app. The animation glides over close-up details of one of the chairs that the company sells. It’s a really cool, way to show a product. It adds information about the product, while showcasing it in a beautiful way.

Static version

  • One more animation because I love space stuff. This is a great way to show planets, or anything 3D. It’s a grab and scroll system and makes navigating the object fairly simple. I would love to see something like this in a VR landscape– could be really cool to have mars at your fingertips in an immersive interface.

  • This branding was decent. I liked the colors and clean feeling. What I really enjoyed was the use of the blend tool to create their unique visual shapes. I’m a huge fan of the blend tool. But I noticed they used a warping technique on the shapes they created– it adds a nice 3D effect to the shapes and I’m excited to see what I can create with this tool and technique.

  • This app was designed for doctors to have an easier and faster way pf communicating with their patients. Many times a doctor visit is only a conversation about how there is nothing wrong with the person. This app acts as a chat room for doctors to speak with their patients so no time is wasted in a physical visit. Something like this has a lot of liability attached to it and so the UX/UI is crucial. One of the elements I enjoyed, and am skeptical of in this given product, is the use of a yes/no chat bot. The user is guided through a conversational survey to find out if the patient is in need of a visit. It’s a really simple solution to automated messages and could definitely be used in a number of different digital scenarios.

All designs belong to the rightful owners attached to each project link.




Thoughts and stories from Studio, a product design masters program at CU Boulder, dedicated to re:working, re:designing and re:imagining the world of design and technology.

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Jonas Escobedo

Jonas Escobedo

Visual and Product Design @CMCI Studio | Boulder, CO

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