Chz Plz

a conceptual Boulder, CO food truck

Published in

RE: Write

3 min readJul 3, 2019

We are Chz Plz! A conceptual, popular food truck group from New York City extending into Boulder, Colorado. We specialize in all things mac n’ chz. Every dish is unique and true to this iconic and classic comfort food.

ECLECTIC. INDULGENT. VIBRANT.

Chz Plz is the epitome of fun, unique, and even a little retro. And as far as the food is concerned, the chz speaks for itself. Chz Plz has a menu that will make your mouth water while also providing a lively, colorful, and energetic atmosphere.

The brand.

We’re a little cheesy.

Different elements of the brand were inspired by the thing it’s famous for: chz.

The physical things.

Getting business done with some quirky business cards. Chz Plz has a suite of cards with interchangeable colors. The cards are double sided and always have a different color combination to mix things up.

The airstream.

The Chz Plz food truck is an eclectic, old-school airstream. It has a large chalkboard menu hanging next to the food window. There are paper menus sitting on the shelf where people can order as well. These menus can be used right then, or taken on the go. There is an a-frame chalkboard that sits out near the back of the airstream to catch the attention of people passing by.