Crack n Peel

making my own stickers*

Dave M Laskowski II
RE: Write
2 min readMar 7, 2020

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Stickers have always been a way for me to express myself. As a small child I would put them on everything, a way to mark what was mine or that I had been there.

Shepard Fairy said: Repetition works, and stickers are a perfect medium to demonstrate this principle.”

Step one: Idea

Come up with an idea. This step is easier said then done. To combat this I often look at work I have done with the lens of “could this make a cool sticker”. I then rework it into a sticker.

Get Inky print

Step two: Production

For this project I reworked a print I made last year. When I was printing this poster I started with a pencil and paper to get the general layout. Due to the nature of printing I looked through the physical wood type available in the Letterpress Depot’s collection and landed on this small font. I tested out several “handles” a question mark, a number 2, and a number 7.

Ink brayer for reference

Ink & Paper to Digital

Next I scanned the finished print and opened the file into Adobe Photoshop. I color selected the background color, in this case black and masked it. I applied the layer mask and inverted the color to get black. I exported the image as a png and opened it in Adobe Illustrator. I next used the Live Trace tool. This transforms the raster image into a vector image.

Close-up of type on print

Step three: Play with layout/Upload to vendor

After getting the texture I wanted I made several copies of the vector. Next I change the color values to CMY, I already had the K. Taking advantage of a sticker vendors deal I uploaded my file. The vendor added a die cut line for me to approve (saved me the hassle).

My sticker

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Dave M Laskowski II
RE: Write

Grad Student, Experience Design | CMCI Studio, CU Boulder