Design Project : Agent Provocateur

A Provocative Physical Design Experience

Agent Provocateur

Agent Provocateur is a British luxury lingerie company. Agent Provocateur is known for it’s provocative attitude, exceptional luxury lingerie design, exquisite fabrics and playfulness.

Agent Provocateur believes in empowering women and pushing boundaries, by brings the hidden to the forefront and provides women with lingerie that screams confidence, sensuality and irreverence.

Their Goals : To Remain inspired by their rebellious roots and create luxury and apparel that push the boundaries of ordinary on a global scale.

How Might We

“Develop a Physical Provocative Marketing Experience.”

Goals

Goal : To install an atmospheric burlesque inspired pop-up aimed at taking the lingerie routine to a new ritzy and glitzy level.

Story : The pop-up will features a mesmerizing and dramatic showcase of Agent provocateurs current lingerie collection. The experience is meant to transport the customer to a one of a kind burlesque show. The Agent provocateur burlesque pop-up will display a dynamic reproduction of burlesque decor in both its window displays and merchandising structures. As well as giving away free champagne drinks for customers who are shopping and a small limited edition burlesque faux feather fan (a lingerie accessory) will be given-away with every purchase.

Goal : A fashion exhibit in a museum that celebrates Agent Provocateur’s feminine and artisanal aesthetic.

Story: The House of Provocateur exhibit will be in a museum and will feature a couple rooms with vintage and historical lingerie accessories and fashion memorabilia. Celebrating the luxury brand’s provocative and artistic vision, the event will feature Agent Provocateur classic signature styles from its archives. In addition, the exhibit will also feature panels near each piece with an augmented reality element. The panels will speak to visitors, when they aim their mobile phones at them, the pieces will come to life and a brief story will be told about each piece.

Goal : To have an Ice-Cream Truck installation outside the store and create clever lingerie ice cream flavors that celebrate the popular branding of Agent provocateur.

Story : We will park an ice cream pop-up truck outside the agent provocateur store and will create signature ice-cream flavors for their new lingerie collection. Each of the sweet and stylish snacks focus on complementing the labels’ existing graphics and vivid color palettes for which they are chosen. When summer begins these couture frozen treats will be the perfect remedy for a hot and sunny day. The lingerie ice-cream flavors, will be available in : “Berry Provocateur”, “Cupid’s Honeycomb Crunch”, “Juicy Rum’n’Raisin”, “Love Potion”, “Sensual Sorbet” and “Passion Fruit Punch”. All flavors will be elegantly branded to market the season’s hottest styles.