Did you know? #Designfacts

What you might not have known about the design…

The human mind processes visual information 60,000 times faster than text.

Consistent brand presentation across all platforms increases revenue by up to 23%

64% of consumers say that shared values create trust with a brand.

Visual aids have been found to increase the learning process by up to 400 percent.

Long landing pages generate up to 220% more leads than above the fold CTA.

Email marketing has a median ROI of 122% more leads than above the fold CTA.

Email marketing has a median ROI of 122%, over 4X higher than social media, direct mail, and paid search.

Over 90% of the transmitted information to the brain is visual.

Facebook Ad Revenue in the US will surpass total print ad spending by 2019.

Content marketing efforts receive 3X the leads per dollar spent than paid search.

38% of users will stop interacting with a website if it’s unattractive

Color improves brand recognition by up to 80%.

64% of consumers make a purchase after viewing a branded social video.

According to a Daily Mail article, the brain takes just 33 milliseconds to determine whether it trusts a person or not. The same principle applies when someone is looking at your company branding, website and products. Poor design will translate to a lack of trust.

Consistent branding increases a person’s emotional attachment.

People should be able to quickly identify your logo and associate it with your company.

A logo design should have a story to tell.

Your logo should be versatile and have the ability to be used on a wide variety of media.

Your website should quickly tell a visitor what problem your company can solve for them.

In packaging design, Information about the product should easy to find and read.

Good packaging design will highlight the reason a person should purchase the product.

Less is more.