Herb Lubalin, Moxie Sozo & Tobias Van Schneider
HERB LUBALIN
Herb Lubalin was a controversial graphic designer, typography and art director. He believed type greatly influenced how communication is interpreted. He was best known for creating the font ITC Avant Garde, the original NBC peacock, the trademark for the world trade center, and 3 magazines; Eros, Fact and Avant Garde.
His font, ITC Avant Garde, was originally created to be futuristic, innovative and creative. The popularity of the font quickly became misunderstood and misused, becoming the stereotypical 1970’s font of choice for many designers.
He was well known for creating 3 magazines, Eros, Fact and Avant Garde. Eros magazine was entirely devoted to sex and love.The content was Revolutionary.
Fact was based on real facts such as “police brutality is not a myth, 7 out of 10 cops will use violence when it’s not necessary,” The magazine had a tight budget, was mainly based on political issues during the 60’s, and black and white. The feel was minimalist, crafted serif type balanced with original illustrations.
Avant Garde was was a political publication for the “advanced, innovative and creative” and would be described as “culture shocking”, “lush”, “luscious.” The ITC Avant Garde font was created during this time to give the magazine an easily recognizable identity. Herb Lubalin’s work was original, thought evoking, and electric.
MOXIE SOZO
Location: Boulder, Colorado
Fields: Branding, graphic design, marketing and communication
Awards
Top 200 Packaging Designs [LEAP Organics]Luerzer’s Archive2010
Best New Food [PROBAR]Natural Products EXPO West2011
Start date: 1999
Mission: We believe in building profound connections with consumers by creating brands that stimulate the intellect and stir the soul.
Moxie Sozo is a full-service creative agency, with accounts in North America, South America, Asia, Europe and Australia. Our clients range from early-stage startups to global brands like Nike, Nickelodeon, and Gruppo Campari.
“We develop original and creative marketing solutions that are intellectually provocative and impossible for consumers to ignore or forget.” Moxie sozo
Moxie Sozo is the first ever certified Zero Waste, 100% carbon neutral, 100% renewable-energy powered, design and advertising firm in the world.
TOBIAS VAN SCHNEIDER
Tobias Van Schneider is an award winning designer born in Germany. He currently lives in New York and is known for his product design and brand identity. He thinks that it is important to always have side projects, no matter how dumb they may seem. His best work was accomplished with Spotify as the lead product designer and art director, Red Bull, NASA, BMW, Google, Wacom, Sony, Toyota, Ralph Lauren, and Bwin.
While he worked at Spotify, the music company grew from 15 million users to over 70 million becoming the lead streaming app for playing music. He is also the advisor and creative director at a company called memomi. Memomi is a smart mirror that uses AI recognition to construct personal preferences about beauty products ,fashion and more. Memomi aims to revolutionize the current shopping experience.
Tobias doesn’t believe that he is truly achieved anything yet. He is inspired by cultural diversity and challenging himself with new projects.
