How to Design for Global Meaning and Attention
The sun rises in the East and sets in the West. Fire is hot. If Donald Trump gets elected President, it will be the first time a reality TV series is based in the White House. These are things we can all agree on.
Essential truths are things we know to be true, regardless of culture, context or any other confounding variable.
Good design speaks an essential truth. Great design speaks an essential truth, without saying a word.