On Not Drinking Publicly As The Market Crashes

Photo by Omar Lopez on Unsplash

Leadership theory is a funny thing. We’re supposed to find a moral purpose that carries us through the hard times, that allows us to reorient when stability, financial and otherwise, crumbles around us.

Or you could just buy gold, diversify, and calm down.

Assume you did.

Assume you did everything right while the world around you burns. Do you really feel better?

I’ve touched on this dynamic before, but I’m going to take a step back, or up, and come at it from a different angle this time.

We know everything I just wrote, somewhere deep. We also know we know.

So there’s really two options when your group is suffering and someone in your group isn’t. Either that person won, through knowledge or talent or circumstance, and therefore what happened to us all wasn’t inevitable but avoidable (and our fault), or option 2: that person isn’t really one of us.

Ego demands attention be given to option 2 before option 1. And we all know this.

If you’re doing better than others and you heavily flaunt it, you’re risking exile from the group if the group can get away with it.

Now tell me about your luxury brand.