What I Learned from an Apple Recruiter

My graduate program hosted a recruiter from Apple this week. It was a morning celebrated with fresh orange juice and sandwiches from a local eatery along with a predominant feeling of excitement. The recruiter spoke of Apple as a utopian work environment, with playrooms, gyms and meet up groups of every kind. She compared the culture to something off the floor of the UN with age groups ranging as much as the culturally diverse employee base.

As an underlying theme at Apple, the recruiter spoke about thinking differently and pushing limits as intrinsically human qualities. It inspired me to think of technology as the superhighway that connects the entire human race. Not just in the literal sense, but in the way that links humanity. By having a smartphone, I share this feeling with people from every corner of the globe and realistically, every country on Earth. In the ideals of meticulous design, simple usability and the innovative ways in which we can incorporate technology into our lives is a shared value, Apple has become a symbol. The fact that I have the same phone as members of ISIS and the Royal Family in England speaks to a value we share of challenging the status quo.

The Apple recruiter talked about communicating a feeling rather than a fact. It was a response made in conjunction with a question about writing in Apple’s voice. But communicating a feeling is something that permeates more than Apple’s inspiring commercials and rhetoric. Their overarching mentality towards technology is to generate a feeling in its user. It’s a feeling of connection we might share with our devices, but ultimately it’s a shared connection we have because Apple has tapped into what it means to be human.

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