You Are Not Your Persona

Patti Lo
RE: Write
Published in
1 min readNov 14, 2016

As I was developing some personas today, I found myself instilling a bit too much of myself into them. I stopped to remind myself that I am not my persona. I think it’s easy to fall into such a trap when you are designing for something that you are interested in, but just remember that you are most likely not the user. In order to avoid being too self-referential, I go back to my research to focus on who I am really designing for.

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Patti Lo
RE: Write

Product Designer @ OpenTable • San Francisco