
AdsDirect — The Future of Advertisements in Nigeria
There is a growing consumer base of practically every goods and services in Nigeria. Internet and broadband penetration grows daily, new companies are being registered and set-up on a daily basis across the continent.
According to a Statista data, 23.1 billion US dollars was spent on Advertising in the Middle East and Africa in 2016. $24.25bn has been projected to be spent this year and by year 2020, the figure should be well over $27.49bn.
This infers that advertising works. The process of repeatedly placing your commodity in front of consumers via the most effective advertising channels, has been proven overtime, to increase sales of that commodity. Every company out there wants to get “what they do” in front of the whole world without breaking a sweat. It is one of the reasons we wake up everyday and go to work, we want to work harder, so we can acquire larger percentages of the market share.
Like the saying goes, nothing good comes easy. Every industry has one challenge or the other and the the advertisement industry is not left out. Few of such problems includes conveniently placing of ads on desired platforms, a rounded knowledge of how the industry works and the exorbitant pricing of advertisement placements.
The good news however is that we at AdsDirect are building a Do-It-Yourself solution that lets you purchase ads slot at the comfort of your homes and offices, without tipping off a middle man or worrying if you are paying the right ones. AdsDirect.com.ng will democratize the advertising business in Nigeria by bringing data, automation and credits closer to the advertisers.
In essence, it means you can wake up one morning, log-on to the platform, choose your desired slot on any platform in Nigeria and have your ads displayed within a short time frame. This right here is the future of advertisement in Nigeria. It sounds too easy, doesn’t it? Well, that’s because it is really that easy.
