Using structured data to improve your SEO score

Felippe Rodrigo Puhle
React Brasil
1 min readNov 17, 2016

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Every day many companies produce as more content as they can. In this scenario, it’s important to differ what every piece means in your website. Structured data markup describes things on the web, along with their properties. So, what can we do to use it?

Microdata

Microdata is an open-community HTML specification used to nest structured data within HTML content, making use of items (groups of name-value pairs) to assign values to its own properties.

Items

We can use the itemscope attribute to create a new item, declaring its type with the itemtype attribute.

To add a name-value pair, we’ll use the itemprop attribute.

Example

Simple, huh? ;)

And that’s all for now. Thank you guys, I really hope to see you soon!

Reference

HTML — Living Standard

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