Migrating Your Ecommerce Platform? Don’t Forget About SEO
Migrating to a new commerce platform can seem like a daunting project. With so many technical, financial, and scheduling factors to consider, all too many store operators lose track of one of the key ingredients that’s helped make them successful: search engine optimization.
Some platforms may include basic SEO features, but the bulk of the work is going to be up to your own digital marketing expert to assess, implement, and verify. You absolutely cannot avoid this and expect your shiny new platform to automatically retain and migrate your SEO juice — even if you’ve performed your technical due diligence, hired the best development agency, and spent a fortune on the migration. If you don’t make SEO a priority, your traffic and Google rankings are going to drop significantly.
Here’s a high-level summary of the critical tasks for preserving — and maybe even improving — your search rankings through a migration. For a more detailed step-by-step plan, download our Ecommerce SEO Migration Checklist.
Originally published at blog.reactioncommerce.com on September 25, 2018.
