How Photos Affect the Way We Think

When mass murders take place they will undoubtedly seize the front page, but have you considered the way images can frame your perception of the story?

Susan D. Moeller
Reaction Playbook
5 min readAug 1, 2017

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Photos paired with news stories, particularly ones depicting the perpetrators of mass killings, have the ability to subconsciously shape the way we perceive the killer. The quiz below uses pictures that makes the shooter seem humane; but in many cases news stories covering the same event will choose an image that presents the perpetrator in a negative light. This seemingly simple decision of selecting what type of photo to publish with a story can have a great impact on the way in which a reader will remember the facts.

In the current era of fake news and misleading stories, it is more important than ever to be aware of how not only photos, but also things like headlines can be used to influence the audience’s perception of the events, even before reading the facts.

Continued Reading:

Why First Impressions Really Do Matter:

How Images Effect Our Perception and Memory of a Story:

Columbine Shooting:

UT Tower Shooting:

Virginia Tech Shooting:

Norway Shooting:

Navy Yard Shooting:

Orlando Nightclub Shooting:

References:

Quiz Question 1: Dylan Klebold/Columbine

Image 1: No Attribution Required: https://pxhere.com/en/photo/952996

Image 2: Chris Devers. Flickr. https://www.flickr.com/photos/cdevers/2810575996

Image 3: Victoria Cavaliere (AP Photo). Daily News. http://www.nydailynews.com/news/national/mother-columbine-shooter-prayed-suicide-article-1.1203743

Image 4: No Attribution Required: https://pixabay.com/en/young-man-teenager-young-male-man-1990618/

Quiz Question 2: Charles Whitman/UT Tower Shooting

Image 1: No Attribution Required: http://www.publicdomainpictures.net/view-image.php?image=41364&picture=my-father-vintage-portrait

Image 2: Anonymous (AP Photo), NBC News: http://www.nbcnews.com/news/us-news/beginning-era-1966-university-texas-clock-tower-shooting-n620556

Image 3: Tony Atler, Flickr: https://www.flickr.com/photos/78428166@N00/4322633777

Image 4: Tony Atler, Flickr: https://www.flickr.com/photos/78428166@N00/3811992801/in/photostream/

Quiz Question 3: Seung Hui-Cho/Virginia Tech Massacre

Image 1: No Attribution Required: https://pixnio.com/people/male-men/asian-man-face

Image 2: No Attribution Required: https://pixabay.com/en/photos/asian%20people/

Image 3: Anonymous (AP Photo/NBC), LA Times: http://timelines.latimes.com/deadliest-shooting-rampages/

Image 4: No Attribution Required: https://pixabay.com/en/male-portrait-asian-1799723/ .

Quiz Question 4: Anders Behring Breivik/Norway Killer

Image 1: No Attribution Required: https://pixabay.com/en/handsome-person-male-happy-people-1261893/

Image 2: Richter Frank-Jurgen, Flickr, (cropped): https://www.flickr.com/photos/horasis/4744807271/in/set-72157624383022270/#/

Image 3: Richter Frank-Jurgen, Wikimedia Commons, (cropped): https://www.flickr.com/photos/50021861@N06/4745447264

Image 4: Anonymous, Indian Express: http://archive.indianexpress.com/news/for-killing-77-people-norways-breivik-gets-21-years-in-jail/992636/

Quiz Question 5: Aaron Alexis/Navy Yard Shooting

Image 1: Associated Press, Politico: http://www.politico.com/news/aaron-alexis

Image 2: Public Record: https://commons.wikimedia.org/wiki/File:Luther_Campbell.jpg

Image 3: No Attribution Required: https://pixabay.com/en/photos/african%20man/

Image 4: Photo by DAVID ILIFF. License: CC-BY-SA 3.0: https://en.wikipedia.org/wiki/Dustin_Brown_(tennis)#/media/File:Dustin_Brown_14,_2015_Wimbledon_Qualifying_-_Diliff.jpg

Quiz Question 6: Omar Mateen/Orlando Night Club

http://www.businessinsider.de/the-orlando-shooter-reportedly-gave-his-wife-access-to-his-bank-accounts-before-the-attack-and-now-shes-disappeared-2016-6?r=US&IR=T

https://commons.wikimedia.org/wiki/File:German_Venezuelan_Family.jpg

https://commons.wikimedia.org/wiki/File:BenToddJealousFamily.jpg

https://www.flickr.com/photos/khanelle/22059103501

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Susan D. Moeller
Reaction Playbook

Prof. Univ. of MD, College Park, USA & Director, Intl Center for Media and the Public Agenda