How Mobile Apps are Driving the Future of Real Estate

Recent studies show that 57% of mobile phone owners use it for browsing and data searching, shopping, messaging. Such popularity of the pocket gadget has also pushed many businesses and even industries to mobile. Mobile versions of sites and applications are created with one main goal — to attract more consumers. However, to meet all their requirements it is not enough to keep up with the times. Let’s explore how mobile applications can affect the real estate market.
Applications for Real Estate Companies
Conditionally, applications can be divided into two groups. Some applications are created specifically for real estate agencies and agents, while others are intended for potential sellers or buyers of real estate.
Applications for internal use include CRM apps, paperless offices, document and collaboration apps. Their main task is to accelerate and make more efficient the work of the agency and its employees, to enable them to provide consumers with the best experience and service.
For instance, CRM is a powerful lead generator tool, that uses social media and portals’ ads to attract new buyers. The app tracks communications and reminds agents when it is time to reach out. It simplifies websites’ building, email campaigns sending, and viewing lead score rankings.
Most customer-focused businesses struggle with a huge amount of paperwork as it reduces productivity and slows down customer service. The mobile app development has made it possible to refuse to fix a number of processes on paper. Convenient and effective real-time document management applications have been created. It allows realtors to be more efficient and productive and engage in their sales/core business, rather than paperwork.
Most requests for documents and paper exchanges can now be completed online. One swipe or click is enough. Convenient cloud storage or data exchange programs made it possible in a few minutes to get the necessary data from lawyers, clients or other real estate agents. You no longer need to wait or carry documents in person, it is enough to have an application and high-speed Internet to succeed.
Top real estate companies have already applied disruptive technologies to improve their ROI, enhance the employees’ managements, provide better customer service and overcome competitors to become a leader on the market.
Consumer-Oriented Real Estate Apps
Applications for customers should meet their basic needs, anticipate desires and offer suitable solutions. However, before evaluating the functionality of the application, the user evaluates its appearance and ease of use. Therefore, only UX/UI high-performing applications are successful.
The functions of such an application can be very diverse. Basic components: a photo of the real estate object, its detailed (or short) description, the main characteristics, and contacts of the agent for appointing to view.
However, the high competition in the market and the desire to attract as many customers as possible forced the agencies to improve their real estate apps. Read more