Digital Voice Assistant Devices Sales Heats Up
With Google announcing its always-listening digital voice assistant device, Google Home, the competition in the Digital Voice Assistant Devices Market is heating up. Till now, Amazon’s Echo, an Amazon Alexa device, was ruling the market.
The research by Strategy Analytics reveals that the market for Digital Voice Assistant Devices is around 1.8 million units for 2016. It is expected to go up to three million units by 2017 and 15.1 by 2020.
Google has priced its Google Home $50 lesser than Amazon’s Echo at $129. Amazon is fighting back with Echo Dot, a pared down Echo, which will be available as a pack of six units for $250.
The companies are using low prices to penetrate homes by making these devices affordable. The lower prices for Echo are not a problem for Amazon. Echo and Alexa, the voice service powering Echo, provide another interface for ordering the products that are sold by Amazon, ordering pizza, listening to music and so on.
“Amazon was first to market, and has already sold millions of Alexa-enabled devices. The market, however, is still nascent, and an early presence won’t guarantee success over the long term, especially given that Google Home offers some unique benefits,” explains Joe Branca, Senior Analyst, Smart Home Strategies Service. “One of the biggest is the ability to recognize a specific user and offer a personalized response — something that’s going to be useful in a lot of smart home applications.”
Google Home will allow synchronizing multi-room audio and can also interact with Google Chromecast. It can be used to book flights. Google express can be used to get deliveries from retailers. It also has a natural language interface like Alexa.
“Google Home is not hugely different in spec to Amazon’s Echo. However, its ability to control any cast-enabled device makes it a highly compelling offering for existing Google device owners,” said David Watkins, Director, Connected Home Devices Service.
This time, Google may have a competitive edge with Chromecast, but Amazon has been in the market for a longer time. Given Google’s history of being unsuccessful in the hardware sector, this time it may have a winner just like it did in Chromecast. More than 30 million Chromecast devices have been sold till date and the technology has also been integrated into wireless speakers, receivers and soundbars.