Pokémon Go Hits One Billion in Revenues
Pokémon Go, Niantic’s augmented reality offering for the gaming world, has reached an important milestone, raking in revenues of $1 billion, according to a report by Sensor Tower. This makes it the fastest growing video game of all time, despite its basic configurations and aesthetics. While everyone knew the monstrous following the game enjoyed, no one thought that it would translate to this kind of a revenue return so fast. Next in line is Supercell’s Clash Royale, which lapped up $550 million in its first seven months.
The game was launched in the US on July 6, 2016 and within seven months of its launch, has reached the iconic one-billion-dollar mark. This mind-boggling achievement is despite the fact that the aesthetic appeal and monetization model were quite basic. Niantic launched the game without any advanced features such as aesthetic enhancements or premium versions to help succeed at the game — by buying Pokémon balls, for example. The game in itself lacks a logical ending or conclusion, and has no long-term goal towards which the player can work. However, the excitement of blending the real and virtual and wandering about looking for virtual monsters on the streets, seems to have clinched the deal, ensuring its phenomenal growth.
However, a closer look at the month-wise number suggests a slowdown. While the game had lapped up $950 million in revenue by the end of 2016, a deceleration seems to be happening, compared the heydays of summer. Experts opine that to keep it going, specific user activations must be tied in with the gaming experience. For example, events such as Halloween combined with the right incentives and new features are sure to regenerate interest. The key to maintaining the momentum going ahead, is to engage the user in innovative ways and relive the magic of the Pokémon launch.
Then next best game that competes with Pokémon continues to be Supercell’s Clash Royale, which is also nearing the one-billion-dollar mark since its launch about 10 months ago on March 2, 2016.
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