VMWare, Amazon Partner to Enhance Cloud Services

The two data bigwigs, Amazon Web Services (AWS) and VMWare are expected to get together in a deal, in order to serve their customers better on the cloud. Earlier touted as arch rivals, the partnership has taken the industry by surprise given that about three years ago, VMWare chief had commented that “Amazon Web Services was a mortal enemy to VMware and its partners.”

Yet, it is good for the sector with clients able to run VMWare software on their internal servers as well as on the Amazon cloud.

The exact details have not been revealed, but the official and public announcement is expected to be made in San Francisco next Thursday, by Amazon Web Services CEO Andy Jassy, probably along with VMWare CEO Pat Gelsinger.

Sealing partnerships for making its offerings better available is not new to VMWare. Earlier, this year in February, the company had associated with IBM in a bid to enable VSphere customers to run workloads on IBM SoftLayer cloud infrastructure. And established cloud players are happy making such deals. After all, the VMWare customer base is extremely strong and loyal — almost 80% of businesses run VSphere server virtualization in their own data centers.

More and more enterprises are eyeing the cloud as a means to store and safeguard their apps and data in a manner that is easily readable and recoverable. The likes of IBM and Amazon are riding upon this shift from data centers to the cloud, and are neck-to-neck in the fight for market share. If nothing else, leveraging such a strong clientele as what VMWare has, will definitely have positive consequences for AWS. Simultaneously, the partnership works out well for VMWare too, which has core capabilities in on-premise data storage and must also scale up its cloud game to stay relevant in an evolving technology market.

Other companies that are known to have lobbied for the deal are Google. Yet, with AWS being the leader in public cloud, it seemed to have outwitted Google at its game. AWS is expected to exceed sales of $10 billion this year.

This article was originally published on Read IT Quik