3 reasons you feel guilty about your pricing and how to stop!

Let’s talk about the emotional weight of charging for your work and how to shift it.

I get this nagging feeling every time I sent a quote to a potential client. Is this too much? Should I reduce it? Would I be able to afford this if I were them?

And before I even gave the client a chance to respond, I’d already lowered the price in my head. Before they have even asked for it, simply because I could not justify that price in my head.

If this sounds familiar, you’re not alone.

The trap of pricing from your own wallet

One of the most common reasons we undercharge is because we price based on what we can afford. We look at the number and think, “If I were in their position, I wouldn’t pay that much.”
Or
“I wouldn’t spend ₹25K on a strategy call or ₹40K on content — I should be more affordable.”

But here’s the truth: you are not your client. They are hiring you because they don’t have your skill, your time, your creative eye, your thinking. You’re solving a real problem for them and that’s what they’re paying for.

Guilt hides behind “being nice”

For many of us, especially women, especially creators — we confuse generosity with undercharging. We think if we make it “easier” for them…