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Less Engagement, More Value: How Content Drives Read Time
Value Over Engagement, Keeping Readers Engaged
We get very short attention spans these days. We get content that provides value without wasting time. So, how does content actually keep readers engaged? It simply means: content that reaches the reader quickly and efficiently by speaking directly to the reader.
Engagement can be a misleading idea. There is no correlation between more likes and comments and value. The real thing that matters is how long they stayed on your page and whether they learned anything. Let us analyze this.
It’s not about the number of people who see your content, but the number of people that truly understand what you are talking about.
Why Engagement Doesn’t Equal Value
Usually, claps, likes or comments are measured as engagement. And these numbers are not always a measure of how much a reader took in. There is the possibility that someone clicks on a post, reads it and leaves without fully participating with the content.
Your content has to deliver right away, or people won’t even take five seconds to read it. That would mean giving the reader something useful with every sentence.