You Don’t Want To Miss This Exhaustive List Of Start-up Tools
Jul 4, 2016 · 26 min read

Being an entrepreneur is challenging! It is a roller-coaster ride, you don’t only have to grow your idea into a successful product, but also sustain it into a well-established business with time.

It gets even more difficult when you don’t have the right startup resources and tools to do what needs to be done in time.

Thus, we have made an exhaustive list of resources available online for entrepreneurs to help them successfully plan, launch, and run their businesses.

1. Watch Our Upcoming Free Webinar : Essentials Of Entrepreneurship.

Save Your Seat Now : Sunday, July 10th, 2016 | 8:30pm IST (New Delhi Time) | 11:00am EST (New York Time)

This panel features three entrepreneurs who will discuss investment trends and industry challenges while sharing their personal stories of success (and failure!) as entrepreneurs, forging new trails in real-estate, investment & retail. We will try to briefly focus on all the ins-and-outs of founding a startup starting from the initial idea to its execution.

2. Content Marketing

Content is the king of the startup world. The better you are at strategizing how to deliver content online, the more users you attract and thus, the the fast your business will grow.

Here are a few we have found:

  • AddThis — Share content via various platforms.
  • ArticleBunny — Beautifully written articles.
  • BundlePost — Content curation tool aggregates and schedules social media content efficiently.
  • Buzzsumo — Analyze what content performs best for any topic or competitor.
  • Cision Top — Tool for tracking reporters. But $$$. There are cheaper alternatives.
  • CliClap — Content sharing platform to boost audience engagement every time you share content
  • — Scale your reach on Twitter via intelligent community management
  • Compete — Compete shows you which ones will land you more readers by highlighting their unique monthly visitors.
  • Connectifier — Source email addresses.
  • CopyScape — Checks for duplicate content. Checks content to see if it’s original.
  • Curata — Business-grade content curation software, can easily find, organize, and share relevant content for your business
  • Design Rails — Design logos in minutes
  • Emotional Marketing Value Headline Analyzer — Helpful tool that removes some of the mystery of headline curation.
  • Feedly — Organize, read and share your favorite content
  • Google Alerts — Track outlets that feature your company, as well as your competitors’ news and the latest industry trends.
  • Grammarly — Finds and corrects mistakes of your writing.
  • HARO — Help a Reporter Out With HARO, you get access to emails from journalists seeking interviewees.
  • Headlines — Automatic headline testing for WordPress
  • Hemingway — Hemingway App makes your writing bold and clear.
  • Hey Press — Search engine for startup journalists
  • Media Diplomat — Supplies Q&A opportunities with the biggest publications locked to members
  • Newscred — NewsCred is the leading content marketing software. Transform the way you connect with people, build brand love, and win more customers.
  • Portent — Cheeky Headline Generator
  • Post Planner — Shows what’s trending on Facebook
  • Ranking Articles — Get High Quality Content in large scale for only few dollars. If you need even higher quality articles, I suggest to email them and talk with Andrew — the owner.
  • Rapportive — Works inside your email as a guesstimation tactic.
  • Roojoom — Repurpose existing content into a story to keep your readers engaged and increase conversion.
  • Sell Hack — Type in the full name and the company of your contact, then wait a couple glorious seconds. Sell Hack almost always returns with a valid address.
  • Start a FIRE — Promote your brand and content over any link you share
  • Swayy — Better content to share on Social Media
  • — Same concept as Sell Hack. You only need two pieces of information to find an address. Improving everyday.
  • Written — Exclusively license existing, proven to preform content, with a guaranteed engaged audience
  • GamePix — Games for every website (embed code for mobile and desktop) with affiliation system to earn money.
  • BuzzSumo — Insight into what content is working, and the influencers amplifying it.
  • ShortStack — Contest- and campaign-building software to collect leads, reward loyalty, generate engagement and have fun with customers.

3. Landing Pages

Whenever you’re launching a product, do check how your landing page looks with the tools mentioned below.

  • Unbounce — Build, Publish & A/B Test Landing Pages Without I.T.
  • Instapage — Instapage is one of the best landing page solutions.
  • LeadPages — The Internet’s Easiest ‘Next Generation’ Lead Generation Platform
  • LaunchRock — Fastest way to acquire customers
  • Pagewiz — Easy drag & drop landing page tool.
  • Kickoff Labs — Create smarter campaigns for higher conversion rates and social engagement
  • Webydo — B2B website builder for designers & agencies who create & manage multiple websites

4. Email Marketing

Email should not be forgotten as it is an essential marketing tool even in the startup world. A significant percentage of users come onboard through email marketing. That’s why, we have added the important ones for you below.

  • Sendbloom — Data-driven sales automation platform that makes it easy to create hyper-targeted email campaigns.
  • Email lead generation — Automate your process for lead generation
  • Aweber — Easy Email Marketing For Any Business Owner
  • Autopilot — Automation for the entire customer journey — email, SMS & direct mail
  • VIPlus — An email marketing platform that supports many things, the first 200 leads are for free
  • Mailer Lite — MailerLite is easy to use web-based email marketing software. It can help you create and send email newsletters, manage subscribers, track and analyse results.
  • — helps you send targeted human messages to your users, by utilizing their unique interactions with your business.
  • Motion Email — Countdown timers for your email
  • — Send behavior driven emails and in-app messages to your users based on what they do and who they are.
  • Boomerang — Returns your email if no one has responded. Schedules your emails for specific times.
  • Sidekick — Shows you powerful information about your contacts right in your inbox.
  • Crystal App — Personalize emails for every recipient based on on-point personality assessment
  • Qwory — Search engine for discovery B2B contacts
  • Acumbamail — Email Marketing Platform, A/B Testing, Email list management and email delivery
  • Mailrelay — Email Marketing Platform, A/B Testing, Email list management and email delivery
  • — Done for you Lifecycle and Behavioural email marketing campaigns for eCommerce companies.
  • Activetrail — Email marketing platform, a/b testing, sms, email list management, landing pages, easy to read reports
  • Mandrill — Reliable, scalable, and secure delivery API for transactional emails from websites and applications
  • Contact form 7 — Famous Wordpress plugin to collect email addresses.
  • Mailchimp — Email Marketing Platform, A/B Testing, Email list management and email delivery
  • Ongage — Multi ESP platform
  • Doali — Email and SMS
  • iterable — Growth Hack the Inbox. Email + App Push Notifications (AB Testing)
  • ExpertSender — Email marketing automation system with very complex segmentation module.
  • ActiveCampaign — Email marketing automation system with very complex segmentation module.
  • Drip — Lightweight Marketing Automation That Doesn’t Suck.

5. Localization

Besides running your business for a larger population connected with one language, it is also necessary to reach out to those who don’t belong to that community. Transcend your business over boundaries and languages with the tools collated below and see the results.

  • One Hour Translation — Professional human translation of over 75 languages
  • OneSkyApp — Translated with community and freelance
  • PhraseApp — Helps smoothing the translation process. No more spreadsheets
  • Transfluent — Translate any content using professional translators, over 120 languages

6. Analytics

Analyzing your business is one of the most important steps you need to take on regular basis. Analytics of every aspect of your business is necessary to understand which direction you are moving in.

  • Google Analytics — Google Analytics gives us key insights that help drive the evolution of our product on our mobile app and desktop.
  • Mixpanel — The most advanced analytics platform ever for mobile and the web.
  • Kissmetrics — Track, analyze and optimize your digital marketing performance.
  • Flurry — Flurry’s mission is to optimize the mobile experience through better apps and more personal ads.
  • Segment — Segment is a single hub for customer data. Collect your customer data in one place, send it anywhere.
  • Geckoboard — Geckoboard is a real-time dashboard that gives you instant access to your most important metrics.
  • Insights — Bridging the gap between complicated analytics and data driven action.
  • GoSquad — GoSquad brings all your customer-level data together in one place
  • Content Analytics — See How Much of Your Articles Get Read with Content Analytics
  • My Analytics app — Track your progress on the go, Know your key metrics and business performance anytime, anywhere.
  • Social Analytics — Social Analytics shows interactions for a URL on most social platforms.
  • Mode — Collaborative tools for analysts who fuel data-driven companies.
  • Piwik — Open-source analytics platform
  • Yandex — Yandex Analytics is like Google but with more advance features like heat maps
  • Admob — Google’s tool for Mobile advertising, their analysis tab has other metrics that Google Analytics and is great for analyzing mobile apps
  • Apple App Analytics — Apple’s new analytics tool — mostly top layer activity (installs, top channel’s, app re-open, session, in-app purchases, etc
  • SEMrush — Great analytics tool for keyword use and banners for testing your competitors
  • Heap — Heap automatically captures every user action in your web or iOS app and lets you measure it all after the fact.
  • Similar Web — Competition website visitors, referral sources, etc
  • Twitter Analytics — Review your Twitter performance
  • Pinterest Analytics — Review your Pinterest performance
  • Twitter Analytics — Independent Twitter Analytics for any Twitter account without the monthly fee.
  • Litmus Email Analytics — The most complete performance data available for email professionals
  • Rebelmail — The most magical emails in the world

7. Mobile Tracking and Analytics

It is known that a large percentage of traction comes through mobile phones. Hence, it is required to track and analyze to come up with effective business strategies.

  • Mobile app tracking (by Tune, previously HASOFFERS) — tracks mobile activity (installs, engagement, etc)
  • Localytics — Tracks all attributions and in-app activity (also a great re-marketing & analysis tool)
  • Appsflyer — Advanced attribution tracking & analytics
  • Appsee — Appsee’s mobile analytics platform provides in-depth analysis of your users’ behavior.
  • Applause — User Analytics (also in store user reviews) + usability testing
  • Appboy — Appboy builds profiles based on user demographics, in-app purchases and user behaviour to create user segments which can be targeted by engaging messaging.
  • Mixpanel — The platform helps its clients to understand their user’s behaviour by tracking the actions of the user rather than the page views.
  • AppFigures — User Analytics (also in store user reviews), some features are on an hourly basis
  • Apptentive — offer platforms for both data collection and user prompts to drive app ratings.
  • Localytics — Help customers build stronger relationships with their mobile and web app.
  • Appsmonk — Get In-App Chat, Push Notifications, Email and SMS, all in one simple 10 minutes integration.
  • Yozio — Deep links and deferred deep links to help you increase mobile app downloads, engagement and conversions from organic (non-paid) channels (e.g. email, SMS, social, mobile web, etc.)

8. Social Media

Social Media gets the top most priority to reach out to the relevant audience these days. And, building relationships and further maintaining them online has become easy because of social media. So, it becomes a ‘must try’ option for entrepreneurs.

  • Buffer — Schedule posts to Twitter, Facebook, Linkedin, Google+.
  • Brand24 — Social media monitoring & analytics tool — discover what people are saying about you online and leverage it to get customer insights and grow sales!
  • Twitter mates — Find potential followers by searching & filtering accounts by followers / following ratio
  • StoreYa — StoreYa is everything that small business owners need to increase their sales automatically.
  • Klout — Social media influence score on browser extension.
  • Flament — A free beautiful and customizable sharing bar.
  • Digg — Your all in one share buttons plugin.
  • Mention — Media monitoring made easy with Mention. Create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks.
  • Hootsuite — Hootsuite is the world’s most widely used social relationship platform, with more than 10 million users in 175+ countries.
  • Click To Tweet — Get more shares on your content.
  • Oktopost — One Powerful Platform for Social Media Management- inclu: posting, listening, content curation, tracking and analytics.
  • Analytics FOR APPS — Learn how people use your product
  • across multiple devices.
  • TweetDeck — A great way to manage multiple Twitter accounts
  • Up for Instagram — Up, a simple Instagram uploader for Mac users
  • Social Rank — Social Rank is the easiest way to identify, organize, and manage your followers on Twitter and Instagram.
  • Unfollow on Instagram — Just swipe left for unfollowing. Yes, it’s that easy.
  • Latergram — Schedule and manage your Instagram posts
  • Instagram Analytics — Instagram Analytics Account & Hashtag Analytics and Account Management
  • Instagresss — Twist your life on Instagram. Automate your like, comment, follow and unfollow activity on Instagram.
  • Tomigo — Maximize your employee referral potential, using the power of social media.
  • Crowdfire — Find unfollowers, inactive and relevant users (using “Copy Followers”); check the relationship between any Tw/IG accounts; and lot more.
  • Tagboard — Hashtags Search Engine
  • CliClap — Content sharing platform to boost audience engagement every time you share content
  • Edgar — Build a library of content to give every update multiple chances to find an audience
  • HYPR — HYPR is revolutionizing influencer marketing by providing clients with in depth audience demographics of social influencer
  • Oktopost — The social media management platform designed for B2B
  • ManageFlitter — Great tool for adding/unfollowing Twitter users
  • Sendible — Social Media Management Tool
  • Tubemasterpro — YouTube marketing platform. Finds monetized YT videos from channels ready for InStream ad placements.
  • KitCut — Create & edit photos using templates/themes
  • Social Media Tools Collection — This is a page with all the social media tools that I tried and/or use. I am regularly updating it.
  • Tweet Full — Find relevant traffic from Twitter
  • Followed — Get viral content recommendation every day and share it on your social accounts at the right time
  • Popsters — Social media analytics tool. Fast and simple tool to get statistics, to analyse hashtags and content efficiency
  • Klear — Social intelligence platform for influencers marketing, social media listening, and competitive analysis.
  • Little Bird — Discover influencers & share their content
  • — turns the status-oriented world of Twitter into a relationship dashboard
  • Zootrock — Find and share content to drive traffic from social media
  • Zapier — Discover which users share mention you online, when and how often.
  • TweetFavy — Automate your Twitter Favorites
  • Narrow — Grow a targeted following on Twitter
  • Quuu — Hand curated content suggestions for social media
  • Hashtagify — Find trending twitter influencers (sign up. Can use for search ideas)
  • Buzzsumo — Find shared content & influencers. Comment, Share, borrow ideas.
  • Followerwonk — Twitter influencers
  • Qwory — Search engine for discovery B2B contacts
  • Gleam — The Business Growth Platform. Marketing apps designed to help you grow your business.
  • Yandex Metrika — A free tool for evaluating site traffic and analyzing user behavior. To make the site in English click the small flag at the bottom of the page.
  • HotJar — All in One Analytics and Feedback. Hotjar is a new and easy way to truly understand your web and mobile site visitors.
  • BirdSong — Export all Twitter followers from any account. Ideal for competitor analysis or Custom audience building.

9. Customer Feedback

A business can never be called successful if its customers are not valued. If creating the right content to reach out to customers is important, so is to take their feedback on how you are doing for them! That’s why, a lot of innovative solutions are being developed to know what your customers are feeling in an easy and interactive way.

  • Typeform — Typeform specializes in beautiful, intuitive survey experiences
  • Amazon Mechanical Turk — Survey filtered audience to validate demand at low costs
  • Survey Monkey — The most-used survey tool out there
  • SurveyPal — SurveyPal has a clean drag-and-drop interface and is designed to be a great experience for survey takers whether on desktop or mobile
  • UsabilityTools — Optimize websites for better user experience and higher conversion
  • Qualaroo — Get Voice of Customer Insights that Help Your Business Grow.
  • Temper — Temper measures how your customers feel about your business so you know what to improve
  • Tawk — Totally free live chat :)
  • Chatnox Live Chat — Add live chat to your website and engage with visitors in real-time
  • Proonto — Proonto is the first 24/7 live chat platform that connects eCommerce sites and sales experts at affordable prices
  • olark — Experience the easiest way to boost your sales, help solve issues and understand your customers with Olark live chat.
  • Intercom — Intercom is one place for your entire business to see and talk to customers. Have live conversations and send targeted messages to website visitors and users of your app.
  • Clusters — Clusters enables companies to provide customer service or technical support using instant messaging apps (such as WhatsApp, WeChat, Telegram etc.), easily from one web-based platform.
  • Apptentive — Offer platforms for both data collection and user prompts to drive app ratings.
  • Vero — Automated emails based on user behaviour
  • Trustbadge — Grow your Business & Show that your customers love you
  • SyncUp — Turn emails into live conversations. Engage customers in their inbox with chat that is instantly accessible from any inbox on any device.

10. Wordpress Plugins

Wordpress has come as a saviour for not-so-techie entrepreneurs. Especially the plugins it provides helps business understand a lot of factors essential to understand and plan to go about their go-to-market strategies.

  • Captain Up — Increase Engagement on your blog with gamification
  • YARPPP — Display related articles at the bottom of your blog posts
  • Yoast — Easily optimize your WordPress site with one plugin
  • Squirrly — Power you blog post with the right on-post SEO
  • Insite — Insite are smart, personalize recipes that automatically change your wordpress site at predetermined trigger points
  • — optimized wordpress hosting
  • Google Analytics — Well… It’s Google Analytics :)
  • Google Author Link — Manage your Google Authorship with this simple plugin. Works for single author and multi-author WordPress sites.
  • MailChimp for WordPress Pro — Pro version of MailChimp for WordPress. Adds various sign-up methods to your website.
  • Ninja Popups — Awesome Popups for Your WordPress!
  • Spot.IM — Official Spot.IM WP Plugin
  • Ultimate Social Deux — Ultimate Social Deux is a plugin that gives you more than 20 popular custom styled social media sharing buttons with counters.
  • SNAP — Social Networks Auto Poster (SNAP) is a unique technology that gives you an ability to automatically post your messages, posts or announcements to the most popular Social Networks such as Facebook, Twitter, Google+, Pinterest, LinkedIn, Tumblr, Blogger/Blogspot, etc…
  • AddToAny — Get share buttons for your website visitors to share content on any social sharing service. **Responsive **Free
  • EWWW Image Optimizer — Reduce file sizes for images within WordPress including NextGEN Gallery and GRAND FlAGallery. Uses jpegtran, optipng/pngout, and gifsicle.
  • Google Tag Manager for Wordpress — The first Google Tag Manager plugin for WordPress
  • Shortcodes Ultimate — Supercharge your WordPress theme with mega pack of shortcodes
  • SEO Redirection — Using this plugin you can manage all your website redirection types easily.
  • SumoMe — Tools like listbuilder, heatmaps, social share, scroll box, content analytics, images sharer, smart bar, highlighter & contact form all in one plugin.
  • Disqus — The Ultimate commenting plugin.
  • Kick off Labs — KickoffLabs for WordPress Viral Signup Form Plugin. Capture emails, launch landing page, create referral program.
  • sweetCaptcha — fresh, friendly, action-based CAPTCHA
  • JM Twitter Cards — Easy integration of Twitter cards in WordPress. All card types provided.
  • Justuno — On-site promotions platform. Convert higher rates of traffic into sales and leads
  • Akismet — Spam prevention for your blog
  • Prettylinks — Cloak affiliate links
  • Ghostery — Able to see what pixels (conversion and retargeting) are installed on the website

11. Lead Generation

For a business to grow in a right manner — keep a check on the sources they are getting traffic from. As an usual strategy to reach out to customers, marketers use different platforms and that’s why, they should focus on moving ahead using the relevant ones.

  • SimilarTech — Find websites by the technologies they’re using and get web technologies’ market share insights
  • Wappalyzer — Browser extension that exposes what tech a web app uses — poor man’s Datanyze or BuiltWith. Also can buy lists based on that criteria.
  • Justuno — On-site promotions platform. Convert higher rates of traffic into sales and leads
  • Datanyze — Find websites by the technologies they’re using and get web technologies’ market share insights
  • BuiltWith — Find out the technology that websites are built on. Pay for lead lists based on technology stacks.
  • — Build a list of prospects based on buying signals — lilke social activity or just Linkedin/twitter profile and then do interact with them at scale
  • Qwory — Search engine for discovery B2B contacts

12. App Store Optimization (ASO)

As it is necessary for a website to rank higher on google search, similar is the case for the apps in the app stores. Try the tools mentioned below for your app.

  • similar web — get insights for any website or app — traffic sources, monthly visits, referring sites and more
  • App Annie — get data on any app — reviews, keywords, rankings, etc.
  • Mobile dev HQ — get data on any app — keywords, reviews, rankings, screenshots, release cycles and more
  • — Web service for App Store optimization (ASO)
  • — Estimates number of d/l for apps (iOS/ Android) , not that accurate, but helps with iOS
  • Sensor Tower — App store optimization and app industry intelligence
  • App Annie — App market data analysis to app store optimization
  • Searchman — One of the most popular ASO services out there.The service helps developers track search rankings, analyse keywords and make apps more discoverable.
  • Apptamin — App Preview Videos
  • Mobileaction — company is now focusing on providing its clients with insights into PR and media to optimise the exposure of their product.
  • Mobile Action — Appstore optimization — keywords, probable competitors, visibility score.
  • Test Nest — A/B TEST YOUR APP STORE PAGE. Creates a web landing page that looks exactly like App Store page.
  • App Tweak — Get the ASO report of your app instantly and find out how your app is doing on the store!
  • Eyso — optimization tool that gives you answers, always know what’s your next step with automatic tailored recommendations. No search engine optimization skills required. Available worldwide for iOS and Android
  • Launchkit — build screenshots, app landing pages, monitor your app reviews, receive daily sales reports, and identify your super users with

13. SEO

Search Engine Optimization is the key factor every start-up works on from the very beginning because you gotta be in the top results with some fixed queries.

  • Idea Hunt — Grow and engage your community/mailing list through Idea Hunts
  • Keyword Shitter — Keyword Shitter is a tool for generating long tail keywords (similar to Ubersuggest).
  • Nibbler Testing — websites for SEO, responsiveness, social and more.
  • ahrefs — Know where your competitors are getting their links from
  • google keyword tool — Find competitive keywords
  • similar web — get insights for any website or app — traffic sources, monthly visits, referring sites and more
  • QuickSprout Website Analyzer — Full analysis of your website
  • Majestic — Comprehensive backlink tool
  • SEOBook Toolbar — Toolbar with many useful on page tools
  • — Web service for App Store optimization (ASO)
  • SEMRush — Advanced SEO keyword search tool — In addition it shows AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results and more.
  • Screaming Frog — The Screaming Frog SEO Spider is a small desktop program you can install on your PC or Mac which spiders websites’ links, images, CSS, script and apps from an SEO perspective.
  • Link Miner — Find out more about the links you’re checking. Get link & social data on any link on a page, be able to export all links from a page, and display link data next to each link on the page.
  • Xenu — Broken link tool
  • Positionly — Positionly tells you how to gain more traffic, improve your rankings and leave the competition behind.
  • — Nice visual explorer to find similar hashtags shows strength and popularity
  • SEOZoom — Keyword monitoring, competitor activity scanner, metrics
  • Brand24 — Internet monitoring and analyses. Brand24 provides a reliable, easy to use, and affordable solution that allows you to both track and engage online conversations relevant to your business.
  • WooRank — Address issues on your site and identify opportunities to get ahead of the competition. Test your web page speed
  • Similarweb — Know all traffic related sources to any site — keywords, referrals, outgoing links, ads, social media, geo info. Free version allows you to also compare one entity
  • BlueJay SEO — Independent, in depth SEO audits for any website. Identify 20+ factors influencing your SEO including page load, content length, hosting location and more.
  • Portrait — Understand your mobile app users to personalize and engage them. Reduce churn. Drive Retention.
  • Qeryz — Gather Customer Insights through on-site micro-surveys.

14. Conversion Rate Optimization

This kind of optimization is necessary for continued success of your business and ongoing improvements needed with time.

  • Optimizely — One optimization platform for websites and mobile apps.
  • Hello Bar — Tool for A/B testing different CTAs & power words.
  • Visual Website Optimizer — Quickly test landing pages, websites, e-Commerce pages and more with minimal IT help!
  • Crazy Egg — What’s making your visitors leave? Crazy Egg is like a pair of x-ray glasses that lets you see exactly what people are doing on your website using heatmaps
  • IsValid — Quantify experiment results
  • Google Content Experiments — A/B Testing in google analytics
  • — Proonto is an online marketplace that allows businesses to hire subject matter experts for sales & customer service via chat, phone and social media.
  • 5 Seconds Test — Fivesecondtest helps you fine tune your landing pages and calls to action by analyzing the most prominent elements of your design.
  • Insite — Insite are smart, personalize recipes that automatically change your wordpress site at predetermined trigger points
  • SumoMe — several tools similar to Hello Bar, mail grabber, heat maps, share buttons and more. free for life versions of every tool and pro versions
  • Sniply — Use outbound links to convert sales
  • Get Rooster — Identify exit intent and catch new/returning visitors before they abandon your cart, post, page, process.
  • Mixpanel — An analytics platform for mobile & web. Tracks actions people take rather than page views, excellent cohort analyses.
  • How long will your experiment take? — A/B Testing calculator that tells you how long your experiment should take
  • Voila Norbert — Insert name + URL — Find the email of the person you’re looking for
  • Just Reach Out — Find journalists. Perfect your pitch. Reach out and get press.
  • — Instantly Turn Web Pages into Data
  • Content Marketer — Enter a URL, Build an outreach list, send emails or tweets to your list
  • Viral sign ups — Grow your email list with Viral Sign Ups & get your customers to easily refer friends and earn incentives for their referrals.
  • HotJar — All-in-one Analytics and Feedback — heatmaps, feedbacks, surveys, analytics and more
  • Banana Splash — Turn MOBILE visitors Into customers with real time personalised calls to action
  • Zopim — Talk to your customers in real-time — Live chat w/ customers
  • Lucky Orange — Real Time Web Analytics
  • PressFarm — Find journalists to write about your startup.
  • Colibri — Colibri shows where your customers are engaging online so that you can insert yourself into relevant conversations.
  • Nimble — Nimble is a relationship management tool.
  • CliClap — Content sharing platform to boost audience engagement every time you share content
  • Reactful — Reactful provides automated, tailored recommendations, massively increasing conversion rates on websites & apps.
  • Justuno — On-site promotions platform. Convert higher rates of traffic into sales and leads
  • Storemaven — A/B test your app icon and screenshots
  • TestNest — TestNest helps to A/B test your app icon, screenshots, name, price and description.
  • Hot Jar — All-in-one Analytics and Feedback — heatmaps, feedbacks, surveys, analytics and more
  • Heatmaps — User session Recordings, and more
  • Trendemon — Funnel, exit popup, content recommendation and rating
  • New Breed — Full Funnel Outsourced Demand Gen

15. Marketing Automation

Sometimes it is good to get things done through softwares than by actual human beings as it saves a lot of your time.

16. Onboarding

Onboarding tools helps entrepreneurs in a lot of ways from sending a welcome note to new hires to email automation.

  • Appcues — user onboarding
  • Hopscotch — simple welcome tour
  • Intro.js — progress bar
  • AuthO — single sign-on
  • iSHowu — screen recordings
  • — email automation
  • — triggered emails
  • Vero — segment customers based on user data
  • — personalized emails
  • Apptimize — A/B test app onboarding
  • Amplitude — in-app analytics, user behavior platform
  • Framed — predict user behavior based on past activity
  • Totango — Customer solution for mature businesses
  • Segment — centralized user analytics
  • Inspectlet — Stop guessing what your users want
  • UserTesting — Unlock customer insights and increase your revenue
  • Qualaroo — Know what your customers are thinking
  • Typeform — Make awesome forms
  • Appsee — Mobile touch heatmaps
  • Olark — Automatically ask for feedback during onboarding
  • LiveChat — Fastest way to help customers
  • HelpScout — Customer support tickets
  • Statuspage — Status page for app or website servers
  • Clearbit — Powerful APIs designed to help your business grow
  • Drift — Close more sales with live chat
  • Extole — Referral marketing
  • Helpshift — Prompt for app ratings and reviews

17. Design Resources

Here is the list of 200+ exhaustive Free Design Resources That Can Save You Time & Money

18. Paid Media

Access to free resources is easy but the work done by the paid ones is really admiring and trustworthy. That’s why, after a certain point, most of the tools start with paid services to give their best facilities to the customers who understand their value and importance.

  • Google Adwords — Be Found In More Online Searches Start Advertising With Google Now ‎
  • AdRoll — The Global Leader in Retargeting
  • img.Ads — World’s first advertising platform based on images
  • Perfect Audiance — Twitter, Facebook and Google Remarketing
  • Sitescout/adbrite — Web
  • MentAd — Predictive Marketing
  • Bing — Bing Ads
  • Yahoo! — Yahoo Ads
  • Mamaya — Facebook & Instagram retargeting for eCommerce & apps
  • Rev Content — Display Network

19. Affiliate Networks

Marketing is an essential aspect of any business to run. An aligned set of resources including people, events, programs etc is required to make a brand in the market and thus, we have mentioned the most used tools below.

  • CJ — e-Commerce mainly — biggest network
  • Shareasale — A performance marketing network
  • Linkshare/Rakuten — facilitate long-term, profitable partnerships between advertisers and publishers.
  • Zanox — Europe
  • Flexoffers — network that builds mutually profitable relationships between strategic, skilled, and trustworthy online publishers
  • 7ROI — Exclusive Offers
  • Skimlinks — Access to 18K+ merchant programs worldwide
  • Tapmyads — Mobile affiliate network
  • TradeDoubler — Europe

20. Automation

There is a dire need to automate tedious tasks too such as sharing of a post in different groups on facebook and also on twitter and then further on other social media channels. Many tools and resources in the market have made such tasks easy for us to do. A few of them are written below:

  • Zapier — Zapier connects the web apps you use to easily move your data and automate tedious tasks
  • IFTTT — IFTTT puts the internet to work for you. Create simple connections between the products you use every day.
  • YOZIO — Get More Organic Users
  • Hooks — Alerts for everything
  • Elasticode — Automate the initial mobile onboarding process for better adoption rates ( based on unique data points )
  • Random User — A free API for generating random user data. Like Lorem Ipsum, but for people.
  • Import.IO — Instantly Turn Web Pages into Data — Free and simple web scraping tool
  • Twitterfeed — Automatically post from RSS feeds to your social media profiles
  • Buffer App — Automation tool
  • Sprout Social — Social manager tool
  • Workato — Similar to Zapier
  • Autopilot — Automate the customer journey with email, SMS, direct mail
  • ActiveCampaign — Email marketing automation
  • Referral SaaSquatch — Referral marketing automation. Reward customers for their positive word of mouth with discounts and credits.
  • Anygrowth — A Growth Hacking platform to automate marketing tasks for emails, social networks etc
  • PieSync — PieSync keeps your contacts in sync between your favorite cloud apps, two-way and in real time. Just set it and forget it.
  • — Automaticall post RSS feeds to Twitter with IMAGES.

21. Coding

Developing a good responsive website, or a much-needed tool requires good coding skills and on the top that, fast and sophisticated editors to program in different languages as per the requirements. Thus, it makes it necessary for developers to develop such tools to develop stuff easily and in a fast manner.

  • Litmus Builder — Build, edit, and preview your emails across 50+ clients in real time
  • Adobe Dreamweaver — Visually design and develop modern, responsive websites.
  • Sublime Text — a sophisticated text editor for code, markup and prose.
  • Coda — Code for the web with fast, clean and powerful editor.
  • Atom — A hackable text editor
  • Brackets — A modern, open source text editor that understands web design.
  • Visual Studio Code — Code Editing Redefined.
  • BBEdit — The leading professional HTML and text editor for the Mac
  • Emmet — Emmet is a plugin for many popular text editors which greatly improves HTML & CSS workflow
  • Bulletproof Background Images — Use rock-solid background images in your HTML email with some help from VML and CSS
  • Bulletproof Email Buttons — Design gorgeous buttons using progressively enhanced VML and CSS.

22. Testing

Testing is an important phase of any work-flow, be it testing of a website of how responsive it is or of a normal email. Test everything at least once before sending it out to others.

23. Planning

A timely execution happens only when it was properly planned and for good planning, you need a planner. Thus, we have bring the popular ones to your way.

  • Trello — Trello’s boards, lists and cards enable your whole team to prioritize projects in a fun, flexible, and rewarding way.
  • Google Docs — Create persuasive documents

24. Content

As mentioned earlier, content is the king. In a similar fashion, content especially in your emails should also be considered not less than as a king. Write short and crisp emails so that the reader doesn’t repent wasting his time checking your email and getting nothing out of it.

  • Movable Ink — Build Better Email. Sense and Respond to Customers in Real-Time.
  • Kickdynamic — Generate more revenue from email
  • StampReady — Create and send campaigns simplified
  • Taxi for Email — Build on-brand email campaigns from intelligent templates — Then send with your favourite email platform
  • BEE Free — Rich email messages made easy

25. Templates

There are always a certain set of rules that needs to be followed in different domains and following those rules bring us the templates which are generic. They could be email templates or a newsletter template. Though it is not necessary to follow a specific one but it is good to know the current trends and not fall behind in any sense.

26. Framework

Frameworks are good in a way that they make certain tasks easy such as sending responsive emails or creating a specific type of workflow. Businesses can use them in whatever way they want as per their needs.

  • Zenith — An email framework that is the pinnacle of email.
  • MiddleMail — a responsive email framework built with a modern workflow in mind.
  • Foundation for Emails — Quickly create responsive HTML emails that work. Even on Outlook.
  • MJML — It makes responsive-email easy.
  • Litmus Community Snippets — Get snippets for each email client.
  • Responsive Email Patterns — A collection of patterns and modules for responsive email.
  • Email Framework — Helps you build responsive email layouts.
  • MUI — MUI’s email library provides a few simple building blocks and helper classes that developers can use to build beautiful HTML emails that work across clients and devices.
  • Outline Mail — Making html email ridiculously easy.

27. BI/Customer Management

In today’s startup world, understanding the needs of the customer and developing a product around requires intelligence which in other words is known as Business Intelligence. Also, an entrepreneur needs to know the tactics to manage the customers like by offering them discount from time-to-time and so on. is an online data-driven, cultural context-aware networking platform, bridging the role model & mentorship gap.

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