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How to target customers with TikTok for eCommerce business?

Released in 2016, TikTok got a lot of attention in 2017 when it bought the popular app Musical.ly. According to Cloudflare’s research, the TikTok boom began in 2020, about two months after the pandemic began, and peaked in 2021, leading a platform with high web traffic. Today, TikTok occupies a gigantic position as a social network!

It is a critical asset for today’s brand marketing. In terms of attracting customers, increasing sales, and increasing brand awareness, marketers claim that TikTok is the best platform, surpassing even Instagram and Facebook. Therefore, it cannot be missed from your eCommerce marketing strategy. So, this article will show you how to use TikTok to target potential customers.

Use quirky videos

Unlike other social networks, TikTok’s algorithms focus on rare and unusual videos, which become trending and used by individuals and brands. A general part of a brand’s marketing strategy should be creating TikTok-specific content, choosing the right influencers, and filming videos. Yes, yes! It may sound funny and frivolous, but TikTok’s algorithm considers weird video content more effective. New video content also impacts SEO, thus increasing video exposure and views. In the early days of TikTok’s rise, most of the audience was teenagers, but now the platform’s content is changing, and so is the age structure of the audience. Therefore, informational videos are also becoming dominant now. This is a great source for targeting potential customers by telling them about the benefits and usefulness of your product/service.

Collaborate with TikTok influencers

TikTok was a new challenge for influencers to start their activities on a new social platform, presenting themselves only in video format. It was a great experience!

A new motive for influencers was the TikTok Creator Fund, through which TikTok rewards the creativity of its users. Let’s look at an example of a collaboration between a brand and a TikToker. According to Forbes’ survey of the top-paid TikTok creators, Khaby Lame is considered the most followed creator on TikTok. He is now considered the ambassador of Hugo Boss and Binance. With more than 143 million TikTok followers, Khaby Lame signed a deal with renowned fashion brand Hugo Boss in January 2022 intending to increase sales from $ 3.1 billion to $ 4.5 billion. The campaign is still running and is being used under the #BeYourOwnBOSS banner, although the results are unexpectedly high. If you think only clothing and shoe brands will work with TikTokers — you’re wrong!

Just check out Khaby’s new partnership as an ambassador with Binance, promoting how you can start your Web3 journey. Binance x Khaby Lame collaboration will launch exclusive Khaby Lame NFT collections, drive crypto and Web3 education and debunk myths. It is how TikTok changed the influencer marketing industry by turning influencers into brand ambassadors, so if you’re not using this strategy yet, it’s time to start.

#Tag Challenges

TikTok has breathed new life into the use of hashtags, making them an integral part of its platform’s content. It is an innovative approach to attracting an audience around a common goal. For example, in 2019, TikTok launched the #BetterMeBetterInternet challenge in collaboration with 29 NGOs on the occasion of Global Safer Internet Day. This challenge aims to encourage children and adolescents to use technology and mobile phones more responsibly.

Brands, brand ambassadors, and influencers also follow this rule and organize #Tag challenges. It is a strategy to increase follower engagement!

Final Thoughts

As you can see, TikTok is a very promissory platform for growing your eCommerce business and reaching customers. It offers incredible opportunities to businesses, surpassing other social networks. If you haven’t done so, it’s time to create a TikTok strategy and grow your business accordingly.

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