Key points online merchants can gain consumer confidence
As a supplier, have you ever heard of customers’ distrustful opinions and feedback during your business activity? Over half of consumers prefer shopping in a physical store. But why? What is the reason?
This behavior of consumers and attitude may be due to security reasons, fear of buying the faulty product, and unnecessary loss of money, especially when the supplier is in another country, the risk increases! According to Statista, in 2020, the size of the eCommerce fraud detection and prevention market was over 28 billion U.S. dollars.
It is where the potential for global brand power of businesses comes into play, which can at least survive in the face of consumer distrust, which is not the case with small businesses. Thus, the main points of gaining consumer confidence.
Improve digital security for a better customer experience
One of the main reasons for customer distrust is online data privacy and security concerns. Some eCommerce practices to keep customers safe in your online store: using a secure eCommerce software platform, encryption, and getting customers to know about your privacy policy. You can find more information on cyber security here.
Maintain accessibility to keep in touch with customers
Customers want easy, stress-free shopping experiences. One of the main aspects of ensuring all this is regular contact with the customers, taking care of each problem separately, and providing appropriate solutions quickly. Loss of trust directly correlates to customer churn. Communicating with everyone personally affects the customer’s psychology and indirectly builds trust in your business.
Note: Building customer trust and loyalty is a worthy goal for any business.
Share feedback by attracting potential customers
You get the opportunity to attract potential customers and become regular customers by sharing the feedback of existing customers. Regularly conduct technical and service surveys to improve quality. It gives the impression that you are taking into account the opinions of customers.
In any case, always listen to the customer!
Here’s the next step in gaining trust — do what your customer expects. If you sell antiques but do not have sales or generate customers, so what is the point of running a business? Give the customer what they want, and word-of-mouth will do its best to attract new customers. It’s a simple formula!
Ensure sales convenience
To ensure the best online shopping experience, you must adapt your website to different devices. People can use their phones, computer, or laptop to shop online, and it’s time to show them the stability of your business in the market and build confidence. The customer needs to get what they need right now!
Conclusion
Thus, long-term customer relationships are based on the security of the eCommerce platform, customer support, and easy access to customer service. Several international brands have built their reputation on trust and attracted the attention of customers. Take care of your customers’ business. That’s the only way to succeed!