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Why is site analytics important for better store performance?

Web analytics is the process of analyzing visitor behavior through website data tracking, reviewing, and reporting. Web analytics is part of CRM analytics to understand web pages that provide a better user experience. Through web analytics, businesses can realize the image of their perfect buyer persona, the active hours of visitors to the site, the dollar volume each customer spends, and other necessary analytical data. Let’s find out why website analytics is one of the most portentous parts of better store performance.

Customer experience evaluation

First and foremost, you need to identify the target audience for your product/service. Businesses can get an idea of their ideal buyer persona and their interests. Thanks to all this, it is possible to keep visitors on the site for a long time, understand their behavior and become paid leads.

Improve site ranking in search engines

Analytics has a primary role, especially in determining search engine rankings. With several analytics tools, such as Google Analytics, it is possible to check site traffic in real-time and the main links from which the site has had visitors. It may sound simple, but you need good structured data analytics that will allow your business to deliver what the customers want from you. Only customers will be more specific about their needs, so start making inquiries, interacting with your customer, and trying to meet their needs.

Successful marketing campaigns

Before conducting marketing campaigns, it is necessary to thoroughly analyze the results of previous campaigns and understand how the marketing channels worked, the number of visitors, and sales. And you know that if you do marketing research and study the data of previous marketing campaigns, you will not have to invest millions of money to make advertising campaigns. Previous experience will help to better understand the customer’s needs and to give a full answer to them. You can use some marketing tools to analyze your marketing campaigns’ results in real-time.

A great marketing tip! Use Google Campaign URL Builder to link to your marketing campaign and follow it! Follow the links to get detailed information about the campaign process.

Web service optimization

The site content needs to be updated from time to time to keep visitors on the site for a long time. Through web analytics, you will find the main problems on the site. Invalid links, errors, warnings, and crawled pages can cause visitors to leave the site. Use site testing service optimization to correct bugs for a better customer experience.

Final words

Data analysis is one of the key points through which companies can achieve a competitive advantage, have a good customer experience, and increase profits. It is essential for the implementation of further marketing and advertising campaigns. There are many site analytics tools, such as Google Analytics, that you can integrate to get all the site data in real-time.

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