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5 Common Strategy Mistakes Your Company Must Address Now

Even if your strategy has worked well for the past few years, the day will come when something will change. A disruptive competitor will show your customers a better way; perhaps a new regulatory attitude will slash your margins in a critical area. You can’t respond to threats if your strategy doesn’t leave room for growth.

Looking too far ahead

Following best practices instead of pursuing advantages

Failing to involve important stakeholders

Mistaking revenue goals for strategies

Pursuing the wrong markets

Brad Anderson

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