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5 Product Discovery Tips for Building Solutions Customers Will Buy

Products aren’t made… They’re discovered.

‍What Is Product Discovery?

Product discovery is a process of rooting into the mind and emotions of your target market to understand exactly who they are, what they care about, and all of the problems they wished they could solve.

‍Why Does Product Discovery Matter?

What you should be aiming for is to hear the customer say, “This is what I’ve been waiting for!”

And the only way to get that kind of reaction is by identifying your markets’ genuine needs. Too often, products are built on assumptions made by your team and company — instead of your customers’ preferences.

‍How Does Product Discovery Work?

The “what” of product discovery is straightforward, but the “how” is a little trickier to grasp.

Conduct empirical research.

There are 2 types of data you can collect for empirical research:

Qualitative data is subject and is all about how your customers and prospects feel about your brand and products.

Customer surveys such as Net Promoter Score (NPS) and Customer Satisfaction (CSAT) help you understand the way customers currently view you and your solutions. It helps you empathize with your customers and see their journey through their eyes — allowing you to develop better customer experiences and products.

Quantitative data is all about the numbers.

Did customers open the onboarding emails after they subscribed to your app? Did you get more sales from customers who bought products in the last 6 months or the last 12 months? How many customer complaints have you received after rolling out a new feature?

‍5 Tips for Effective Product Discovery

‍Begin by Empathizing With Your Audience

Empathy should always be the starting point in product discovery. It forces you to look through your customers’ eyes and see the world as they do. The goal is to eliminate projection, assumption, and “intuition” and replace them with accurate observation and genuine understanding.

The key is to get specific.

Imagine just one customer. Describe everything you know about that one customer.

  • What are their hopes and dreams, needs and desires?
  • What are the fears and pains tormenting them?

‍Constantly Uncover Customer Problems

Product discovery isn’t linear, neat, or tidy. It’s chaotic.

  • Conduct customer interviews.
  • Monitor social media.
  • Collect reviews.
  • Listen to customer complaints.

‍Map Everything

We already mentioned empathy and customer journey maps, but you can map virtually anything to help you visualize each step and how they fit together.

  • Specific customer experience.
  • The Customer’s journey to discovering your product and using it.
  • Map out your own processes running behind the scenes that support your customer’s journey.

‍Don’t Settle for the First Solution You Devise

Coming up with an idea to solve your customer’s problem is easy… The first time.

  1. Generate tons of ideas.
  2. Mash them together and pull them apart.

‍Break Your Team out of Their Silos

Everyone on your team specializes in something:

Joe Martin



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