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7 Best Reputation Risk Speakers to Help Your Organization Survive and Thrive

Reputation risk is one of the key factors to an organization’s long-term success. We’ve seen tech companies like Uber, WeWork, and others take reputation hits that affected the bottom line. All it takes is one wrong move to destroy a reputation — and it can take years to gain back that trust. It’s easy to find lists of motivational speakers, but it’s harder to find specific experts in areas like reputation risk.

1. Anthony Johndrow

For more than two decades, Anthony Johndrow has advised enterprises on reputation management. To describe how closely financial performance and consumer perceptions are tied to one another, he coined the term “reputation economy.” Consumers care more about what organizations stand for than they used to, Johndrow warns, and they vote with their wallets.

2. Dave Stangis

Before becoming an entrepreneur and speaker, Dave Stangis led reputation management programs at Campbell’s and Intel. With an emphasis in corporate social responsibility, Stangis suggests community initiatives to improve investor relations, company pride, and employee engagement.

3. Bill Wohl

Having headed communication teams at SAP, Hewlett-Packard, and United Rentals, Bill Wohl has a broad background in reputation management. Wohl has also worked as a press relations expert for the Delaware governor’s office, making him a great option for public organizations interested in reducing their reputation risks.

4. John Eltham

Few industries are more familiar with risk management than insurance. For nearly 22 years, John Eltham has served as head of commercial strategy and performance at Miller Insurance Services. As executive director at Aon, Eltham managed political risks like trade disruption and offshore energy development.

5. Leslie Gaines-Ross

As chief reputation strategist at one of the world’s leading PR firms, Weber Shandwick, Leslie Gaines-Ross is an expert in how CEOs should handle their first 100 days. Specializing in executive reputation repair, Gaines-Ross is a great choice for firms with new or embattled leaders.

6. Peter Horst

A multi-industry marketing executive who specializes in brand management, Peter Horst is the founder of CMO Inc. Horst authored “Marketing in the #FakeNews Era,” which lays out a set of rules for reaching audiences in tribalistic, distrustful, and activism-driven economic environments. Horst also serves as an advisor at Reputation Economy Advisors.

7. Mike Fernandez

A professor of strategic communication at Boston University, Mike Fernandez also serves as CEO of Spain-based reputation management consultancy LLYC’s U.S. arm. Prior to that, he created Pensar Strategies, a strategic communications firm that manages corporate and political reputation risks. His strengths lie in environmental sustainability, civic conflict, natural disaster response, national product recall, and labor relations.

Brad Anderson

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