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How Face AR Brings Confidence to Video Conferencing

We’re all different and we’re all human beings, individuals locked in a body. The only way we can understand each other is by communicating. If only it were that simple. It’s hard enough in real life, but even more difficult with digital communication, especially the near-ubiquitous video conferencing. Face AR technology can help us.

Never ready for our close-up

With all the pressure described above, it’s hardly surprising that the seemingly innocuous sentence, “So shall we switch video conferencing on?” makes even the most hard-bitten executives wince.

Looking good for the 9 am thanks to Face AR

Banuba labs, the company of which I am a Managing Director, has devoted much research to solving these problems. And they are eminently fixable. For most people, the key issue is controlled. If they can present themselves digitally in the way they want to be perceived, rather than be a slave to the idiosyncrasies of the camera, they will be relaxed and engaging.

Make it avatar to avatar with Face AR

If you are still not convinced, then how about replicating yourself in an avatar? You can talk to an avatar (who is a real person) and be an avatar yourself, and feel both comfortable and human.

Pity the poor job applicant

The fear and awkwardness engendered by the current generation of video conferencing are bad enough for staff, but it is much worse for job applicants. Even the greatest technology companies admit they have hiring problems.

Vadim Nekhai



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