How To Use Video Posts in Blog to Increase Engagement
Since blogging started to grow — most content creators use multiple mediums to share information. While the written text is a popular format, nowadays, video is becoming one of the most powerful tools for engaging an audience.
Video content has become an essential tool for blog marketing. It allows you to showcase your expertise and promote products or services. Including it in your strategy also helps you effectively drive traffic to your website, increase engagement, and boost SEO.
In this article, we will look at why you should create video posts. We will also go through the different types of video content you can use, share some tips on how to create an interesting video, and list essential tools that may help you.
6 Reasons Why You Should Use Video in Your Blog Posts
1. Video Content Is Easier To Digest
Videos are a great option to give your readers a more enjoyable experience and more easily deliver complex information. People prefer videos to written text as it is easier for them to consume the content. Video content also facilitates faster understanding, making it a better choice for visual learners.
2. Engaging Videos Help In Brand Building
People are more likely to remember visuals than written words. Videos help you to showcase your brand in a unique way: you can tell stories, include video testimonials, or discuss products and services. They can also create deeper connections with your viewers, leading to a better relationship between your brand and your audience.
3. Videos Help To Boost SEO Rankings
Search engines like Google are now indexing video content, so creating a video for your blog post will help improve your SEO. When people search for terms related to your topic, they can find your video in the search results. Moreover, videos appear higher in search results than written content, meaning you will get more organic views.
4. Video Creates Connection With Viewers
Video content allows you to create an interactive way to connect with your viewers. You can use videos to answer questions, give updates on your blog, establish yourself as an authority in your niche, and so on.
5. Videos Are Easier To Share
Thanks to social media, it’s now easier than ever to share video content. You can use platforms like YouTube and Facebook to broadcast your videos or create Stories and Reels on Instagram. This helps you drive traffic to your blog and increase the chances of your content going viral.
6. Videos Are More Attractive
A big advantage of videos is that they’re more visually appealing than written content. You can use a combination of images, music, and animations to create an engaging video. This will help you stand out from your competitors and keep viewers hooked.
6 Types of Video Content for Your Blog
1. Demonstration / Tutorial Videos
Such video types help explain complicated topics by breaking them down step-by-step via video instructions so readers better understand the information. For example, make a tutorial on how to create the perfect flat lay for Instagram.
Interviews help bloggers to connect directly with their target audiences by bringing interesting personalities onto their show (or vice versa). This type of format allows bloggers to get insights into various topics from experts in their respective fields. Plus, it’s always fun watching two people converse back & forth.
People love to hear success stories, and testimonials are the perfect opportunities to share such experiences with your readers. Video testimonials build credibility and establish trust with your readers. Ask customers or followers to provide feedback on your work and post it on your blog.
An excellent way to provide information on a particular topic is to create a presentation or lecture-style video. This will set you as an expert in your field and will attract more readers to your blog.
4. Include a strong message
Going around in circles without getting to the point can be a considerable turn-off for viewers. Your video should always have a strong takeaway that resonates with viewers. This will help viewers remember your content and come back for more in the future. Clarify your viewers will benefit from watching your video and make that your key message.
5. Research your audience
It’s essential to know your audience before creating any video. Use video analytics and check metrics like watch time, engagement rate, and shares, as well as specific ones like demographics and topics of interest. Tailor content specifically for them and ensure you create interesting video posts that your viewers will enjoy.
6. Bring in an expert
When you’re creating a video, it can be helpful to invite someone with more experience onto the show. It can be a professional designer, a fitness trainer, or any other expert in the field. This will give your content more credibility and will help you engage with viewers better.
7. Be creative
Come up with interesting ideas to diversify your videos and make them stand out. Make your own style, use specific words, create a cool intro and outro, or anything else that will make your video memorable.
8. Use visuals
Visuals can help break up monotonous content and hold people’s attention better. You can use images, slideshows, animations, or even stock video clips to make your videos interesting.
9. Add music and sound effects
Music and sound effects impact the overall feel of the video, so use them wisely. Try experimenting with different genres and tones until you find the right sound for your video. Check out royalty-free music websites to find something cool for your next video.
10. Have fun
You don’t have to be serious all the time, so why not add a bit of entertainment? Don’t be afraid to have fun with your videos. You can make jokes, tell stories, or include funny clips to engage your audience. This will make them more enjoyable to watch and will allow you to show off your personality.
5 Tools to Help You Create Video Content
1. Video editing software
Filming is just one part of creating video content. You’ll want to polish your video afterward to ensure it looks great and is ready to share. Most great video editors like Movavi Video Editor (movavi dotcom), or Pinnacle Studio (pinnaclesys dotcom en) allow you to trim, arrange clips, and add filters and effects to help you put everything together and create something amazing.
They also have a library of royalty-free stock video clips, sound effects, and music that you can use, as well as some advanced tools like background removal, AI upscaling, noise reduction, slow motion, and much more.
2. Screen recording tools
For tutorials and explainer videos, screen recording tools are a must-have. They allow you to record full screen or a specific part of it, capture screenshots, and include audio and webcam feed if you wish. Some can also highlight mouse clicks, add text, and even draw on a video. Some popular options include ApowerREC and Bandicam.
3. Stock footage libraries
If you don’t have the time or resources to shoot video content yourself, stock footage libraries like Unsplash or Pexels are an excellent source of inspiration. There are thousands of high-quality clips, images, vectors, and other visuals from around the world and in different genres that you can use to make your videos unique.
4. Presentation software
You can quickly create a slideshow or a video presentation with the help of presentation software such as PowerPoint or Prezi. These tools allow you to add text, audio and video clips, images, animations, and more to ensure that your video is informative and captivating.
5. Analytical tools
Analytics and insights are essential if you want to measure the success of your video posts. You can use platforms such as Google Analytics or Sprout Social to track how many views, likes, and shares your videos get and to analyze the performance of each video. This way, you can learn what’s working and what’s not to adjust your content accordingly.
Creating video content takes time, dedication, and a lot of creative effort. But if you use these tools and tips, it can be an incredibly rewarding journey. With the right combination of knowledge, skill, and equipment, you can run a successful video blog that will engage your viewers and bring you the results that you’re looking for.
Featured Image Credit: Photo by Shvets Production; Pexels; Thank you! Inner Image Credit: Provided by the Author; Thank you!
How To Use Video Posts in Blog to Increase Engagement was originally published at Readwrite on March 7, 2023 by Ombir Sharma.