IMPORTANCE OF E COMMERCE REVIEWS

Our product purchasing is very much affected by reviews given by the users we know (our friends, relatives etc.). Same is the case with e commerce reviews. Advent of Internet flourished the e-commerce markets. Amazon, eBay, Etsy are few big name in e commerce around the globe. These all have a vast e commerce review system. In India Snapdeal, Flipkart, Amazon are few big player and there are countless small players who are providing quality goods to consumers.

HOW IMPORTANT ARE E COMMERCE REVIEWS?

E-commerce companies invite their customers to provide feedback, generally known as review, about the purchased products and services. It is very soothing that you can find ample reviews of the products, you are planning to buy.
Pure e commerce reviews widen customers decision making about the products. Many surveys reveal that around 60% to 75% consumers are reading reviews online as pre-purchase research. More customers are using these reviews, before buying a product even at local bricks and mortar shop. These online reviews show consumer experience and seems unbiased and fair.

Positive reviews increase the buying chances for the products and encourage manufacturers. As the quality products gets good reviews and ratings, there are higher chances of the products to sell. While negative reviews alerts manufacturer or service provider.

IMPORTANCE OF PRODUCT REVIEWS FOR CUSTOMERS:

1. Customer can get the best products.
2. Reviews are provided by the customers so these are unbiased and fair.
3. Company always publish good features of the products, these customer reviews also give negative feedback or drawback of the product.
4. Many times you can get a good product at lesser price with less known brand as compared to established brand.

For analysing product reviews, customers are no longer required to visit multiple e commerce or review related websites. The first Artificial Intelligent Product Recommendation Engine ReadyViews summarises entire reviews of products available on leading online stores of India. Read more…

IMPORTANCE OF PRODUCT REVIEWS FOR MANUFACTURERS AND SERVICE PROVIDERS:

1. Reviews uplift the sale.
2. These reviews are best ‘Word Of Mouth’ advertisement.
3. Negative reviews provoke manufacturers to rectify.
4. These reviews are good for SEO. As every review get some different and unique content about the product and services. These continuous updates keep page live on Search Engines.
5. It establishes more trust on products.
6. Provides valuable market insights.

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