5 Guidelines for a Successful Mobile Game Startup

The Ready Games
Feb 11, 2019 · 2 min read
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Ready is always at the forefront of development. Between our competitive casual gaming app and our game creation tool we’re perpetually in a state of change and anticipation. What’s around the corner?

Startup mobile studios are often high risk, high reward. If you want a sliver of a chance to succeed you need to stay true to your goals. Here are a few tips that will help you keep your eye on the ball.

You may know some of these already, but reminders never hurt.

  1. Define your monetization strategy

It’s likely that you’ll want to monetize your game so that you can support your endeavors and make sure your product keeps on getting better. Here are three ways to monetize your app:

  • In-App Purchases: most mobile phones games are “freemium”, a model that is tried and true. IAPs are are products you sell to your players to enhance their experience. This will require strategy and planning.
  • In-App Advertisements: another common strategy in the mobile game industry, often times couple with in-app purchases. Ads are a solid way to boost revenue in almost any app. However, make sure to show only relevant ad content, as doing the opposite has proven to be counterproductive.
  • Premium Version: the premium version of your app potentially features exclusive bells & whistles that the free version does not. This should be catered to your core audience.

2. Make sure to support key platforms

  • Nearly everyone’s got a phone, but not everyone has the same phone. Or the same phone capabilities. When identifying your target platforms, try to include the biggest flagship devices to your list. Bigger installbases means bigger opportunity for growth and monetization. Make sure you optimize your app on popular phones. Consider how your app will look on different screen sizes.

3. Strong art direction goes a very long way

  • It doesn’t need to be the best, but it does need to be a tool you use to set tone. Make sure your aesthetic is consistent, as it will help define your game’s personality.
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4. Find a balance between easy + addictive

  • Making your game easy to learn will make sure that players can pick it up and get through learning how to play it. Making your game addictive will make sure they come back. Retention is very important metric.

5. Refine your idea

  • Iterate, iterate, iterate… Don’t stop improving your game. Listen to your audience’s feedback. Be receptive. Don’t be stagnant or run the risk of going stale.


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