It’s Raining Dogs and Cats — Web3 Game Launch Results Promise More Profit for Game Developers
After a round of beta testing, bug catching, and finalizing the game, Ready Games has evolved Game Storm Studios’ Police Dog Chase to its web3 variation: Crypto Police Dog Online. These dogs, as well as the cats of Pet Cat Sims (next in line to launch), mark the first animal pair boarding Ready’s “Noah’s Ark” web3 gaming ecosystem.
We launched Crypto Police Dog with a bang, spreading excitement through raffles and competition surrounding the token-infused in-game NFTs selling at once-in-a-lifetime prices. Now it’s time to look at the launch results and discover the treasure trove known as web3 that Ready Games serves game developers on a silver platter.
KPIs That Speak For Themselves
We have seen a general trend of players preferring web3 games over web2 alternatives, and for good reason. Web3 promises players economic benefits of ownership and monetization that web2 cannot offer. This reality manifested in Crypto Police Dog’s organic player engagement growth of 30% following its recent web3 launch. These “organic” players, who reached the game independently of our promotional campaigns, spent an average of 14m 28s in-game.
Promotion by Ready Games
Although web3 games are by nature more popular among players, we promote the success of each and every game in our ecosystem as if they were our own, even though the game developers maintain full ownership rights. When you build with our tools, every achievement your game reaches validates the quality of our tech, so we do everything in our power to ensure your game’s success.
We spread the news of the Crypto Police Dog game launch across social media channels, Telegram, and Discord communities, publicizing the value of this new-and-improved game and its web3 perks for players, and we even opened a raffle competition surrounding the launch.
In-Game Purchases in Web3
What if the value of your in-game items surpassed the parameters of your game world? Using Ready’s developer dashboard and intuitive tools, any developer (or player, for that matter) can create in-game NFT assets that break through the boundaries of conventional game items — they can be used across the ecosystem’s games, traded on the marketplace, and even melted to retrieve the infused value of $AURA tokens (every NFT minted in Ready’s ecosystem is infused with some value of $AURA).
Since Crypto Police Dog launched during our pre-seed token round, we infused $AURA tokens into each in-game NFT, valued at pre-seed price. 10 $AURA tokens were infused inside each and every NFT dog, which cost players $1.99 apiece.
Players flocked to buy $AURA-infused Police Dog NFTs. We saw a purchase conversion rate of 42%, bringing Game Storm Studios an average of $0.85 per daily active user in revenue from Crypto Police Dog, which marks a whopping 75% increase in in-game purchases as compared to the web2 version of the game!
What Makes Ready’s Web3 Games Better?
These KPI results are no surprise. We have built a game ecosystem that gives players and developers alike nearly irresistible benefits including a token economy bearing real, shared value with comprehensive and compliant rules to guide the system.
Meet $AURA — Ready’s Ecosystem Token
Since Ready Games is an ecosystem comprised of many games, we introduced a token to create a single economy standard across all games to introduce stability, cross-game mobility, and value to players and game developers. The $AURA token functions as the ecosystem’s gold standard and enables players and assets to move seamlessly in-between games.
$AURA-Infused NFTs
Some amount of $AURA is infused into every NFT item in the ecosystem — whether it’s a pair of shoes for your avatar, a police dog, or a pet cat. This means that every NFT in Ready’s ecosystem contains inherent value that can be accessed at any time; just melt the NFT and the tokens are yours.
Token-infused NFTs have huge implications for the gaming community and the NFT space; your players don’t need to scrutinize and speculate the potential value of each NFT, or enter a marital commitment to the digital assets. Ready’s are non-commital, no-strings-attached NFTs; anyone can retrieve the infused tokens with the tap of a finger.
NFTs & Lasting Value for Game Devs
When you create, or “mint”, in-game assets in the form of NFTs, those items will forever be traceable on the blockchain despite changing ownership, and the original creators will continue to reap rewards far beyond the point of original mint and initial sale. This means that game developers like you will receive royalties for every trade or sale of any one of your in-game NFT items for all time, and you’ll also get a cut every time a token-infused NFT is melted for tokens.
Easy NFT minting and tracking, a ready-built compliant token economy, promotion and game marketing by Ready comprise the tip of the iceberg in terms of the value Ready Games offers game developers. Book a meeting with our head of Biz Dev, Alfredo Bárcena, to learn how our tools and integrations can make your next game release a booming web3 success.
