The Struggle To Remain Fresh

The Ready Games
Feb 4, 2019 · 2 min read

Our app Ready Games delivers three brand-new mini-games a week. You don’t need to download an app update when the new games go live @ 3PM EST on Mondays, Wednesdays and Fridays — the mini-games seamlessly swap in and out when they’re supposed to.

We aim to strike a balance of game mechanics that we leverage to keep things fresh. With a rotation of three mini-games per week, saying it’s a challenge would be an understatement.

Between art, game design, engineering and QA, there’s a lot of work that goes into each mini-game we create using Ready Maker. However, at the end of the day, if our games don’t play completely unique from each other, we’d run the risk of having them feel very flat and repetitive.

We need to make sure our week-to-week content never makes our app feel stale. We like to think we’re succeeding; our retention rates are satisfyingly healthy: 50% @ day 30, 20% @ month 6.

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Since our control interface is a mobile phone touch screen, there are a finite amount of ways our players can interact with our little creations. You can tap, swipe, drag, etc… but you’ll rarely see a repeating game in our line-up.

We put effort into making sure that you don’t encounter a similar game mechanic within the span of a few games. Coupled with the fact that we are very liberal with the direction of our game themes and characters, our art goes a long way in keeping our mini-games novel.


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