Unsustainable Web3 Game Market Demands A Hybrid Web2 — Web3 Solution: Ready Games
Even with bullish trends emerging in web3, widespread game adoption in web3-only environments is currently impossible. While three billion people across the globe play web2 games, the market for web3 games reaches only 0.026% of that, with 800K total players. So, if you’re a web3 game developer and you want 99.98% of gamers to play your games, you’ll need a solution like Ready Games.
The blockchain gaming industry is on the rise, but is it sustainable? For games navigating a purely web3-based market, the answer is almost certainly “no”. VentureBeat reported an increase in unique active web3 gaming wallets to 839K in January 2023. VentureBeat’s article recognizes some positive trends emerging in the web3 gaming market, and these are all good signs for the play-to-own space, but it’s just not enough to satisfy the KPI goals of games looking to profit from big gaming markets. Here’s why.
The Unsustainable Web3 Gaming Market
VentureBeat reported 839K unique active wallets, but this number most definitely does not translate to 839K players. Multiple wallets per player is almost guaranteed in free-to-play online games, especially MMOs, where it is exceedingly common for players to own at least two accounts. The emerging trend of bot wallets also suggests that the number of actual web3 players is far fewer, realistically, half of this total wallet count or even less.
But for the sake of example, let’s assume the scenario that there exist 800K players in the web3 gaming market. Let’s say all 800K players decided to play a single web3 game. If 15% stick around and continue playing for a whole year, that’s only 120K players. 15% retention is the threshold at which a game becomes profitable, but a total of 120K players is barely enough to sustain any one game.
All of this calculation is also assuming the incredibly unrealistic scenario in which every single web3 player played every single web3 game, and each game retained at least 15% of players.
But let’s continue with our best-case scenario. If each web3 game retains 120K players, that doesn’t leave much room for other games, considering that it represents 15% of the entire market. If we’re realistic with our unrealistic assumptions, it can be assumed that this number of players would only be able to sustain a maximum of ten web3 games in total, and there are hundreds, if not thousands, of existing web3 games.
What Attracts Game Developers to Web3?
The numbers suddenly don’t line up. An inquiring mind wonders: if profitability in web3 gaming is so unrealistic, then why are there so many games listed on dApp Radar? To understand why game developers are attracted to the web3 gaming industry, let’s explore the advantages it poses.
There are a whole host of reasons why games look to web3, but most of these benefits boil down to one word: traceable ownership. Every asset in a web3 game is an NFT whose profits trace back to the original creators for all future transactions. Players become owners, and a new type of game economics is introduced with a token that is worth real money. It is this ownership that attracts developers, players, and content creators alike to get more profit out of their experience.
Crossing the Profitability Chasm in Web3
However, this aspect of ownership, no matter how grand or revolutionary, has not been enough to onboard the 3 billion gamers onto web3. And without this massive market, web3 games are not likely to succeed, especially given the costs of user acquisition, marketing, and building web3 games on the blockchain with legal-backed tokenomics and tightly engineered smart contracts.
The solution to this puzzle lies in a web2-web3 hybrid structure in which games have access to the wider web2 gaming market while benefiting from web3 content ownership. Sound too good to be true? Ready Games is making it happen for web2 and web3 games alike in real-time.
The Ready Games Hybrid Solution
Ready Games’ tech stack and SDKs allow game developers in web2 and web3 alike to enter the realm of traceable ownership without leaving behind 3 billion players. Here are the key elements that make Ready’s solution possible and profitable for games.
Web2 App Store Listing
The most important factor that gives games access to the wider player market is listing on Apple’s App Store or Google Play. While web3 games have difficulty getting listed on web2 app stores on their own, Ready Games pledges that their tokenomics system and NFT model are compliant with Apple and Google regulations, and Ready has already proven its ability to list web3 games on the major app stores; 100% of games in Ready’s ecosystem are listed on either the Apple App Store, Google Play, or both.
Game Tokens
Ready Games gives the games in their ecosystem access to a ready-made tokenomics system that can be white-labeled with individual game names to remove the need for complex and costly tokenomics engineering and legal management. This directly allows games to save their resources and increase profitability. The ecosystem $READYX token can also be infused into NFT assets, creating semi-fungible tokens that can be used as rewards without any legal implications or token market restrictions.
NFT Marketplace
Ready Games is currently in the process of launching a native marketplace for cross-game NFT assets, allowing developers and content creators the platform to market and sell original game content. The semi-fungible NFTs in Ready’s ecosystem can be infused with a set value of tokens to give intrinsic value to each asset, opening the door to asset staking and melting capabilities.
Marketing & Growth
Ready Games also offers a comprehensive marketing and acceleration package known as ReadyX. With ReadyX, games enjoy instant access to efficient and successful marketing techniques, strategies, and campaigns, all managed by the ReadyX team. This allows games not only to access the 3 billion player market, but the publicity and outreach tools to get these players on board in a short amount of time. ReadyX builds game publicity, optimizes for SEO and ASO, and harnesses the power of Ready’s player community to reach wider audiences and retain quality players. And that’s not all: once games demonstrate success in the form of hard KPIs, ReadyX connects them to a network of potential investors and partners to accelerate long-term profitability and success.
Get Web3 Profitable
Are you ready to move into a new realm of gaming? One which retains the market and profitability of the classic web2 industry, while introducing a whole host of innovative solutions in web3 and beyond? Join Ready’s ecosystem to reserve your spot in the future of gaming.
