Social Media for Real Estate Agents: 3 Sites You Should Be On!
Social media is becoming a driving force for real estate agents and their Internet marketing efforts. Agents who have neglected to get on board with the social marketing bandwagon must soon adapt their mind-set or risk being left in the dust by other agents in their local area who are highly visible online.
Establishing a strong social media presence allows agents to effectively market themselves and their listings throughout a variety of (free) social channels, all while building an identifiable brand image that is well recognized in their local online communities.
With this in mind, there are three social media marketing sites that real estate agents should consider joining in order to further their social network and brand awareness. Below we go into detail on each of these three social sites and offer some insights on how to utilize each of these platforms to further your social media reach.
Facebook for Real Estate Agents
Facebook is the largest social media website in the world, making it hard for real estate agents and Realtors alike not to focus some time and energy into marketing their brand on this platform. Creating yourself a business-only Facebook page should be on your social media marketing to-do list. Here are some tips on how to leverage Facebook for your real estate agent social media strategy:
Post highly relevant, valuable stuff. People don’t read things that don’t interest them. They don’t care about who you’re having lunch with or where you’re having your next pedicure. They want impactful information about the real estate market, updates on your listings, when/where you’re showing houses and links to great content that is going to interest them.
Engage users to leave comments and reply to them in kind if they do. That’s why it’s called social media. It connects you with others online.
Encourage your friends to like and share your business page. It will help you gain more followers and increase your brand visibility across each of their newsfeeds.
Consider advertising on Facebook. These ads can help your real estate brand gain more visibility in your local market, and you have excellent control over targeting users for age, location, gender and interest demographics.
Google+ for Realtors
Google+ is the fastest growing social network on the planet. Google+ is incredibly powerful because it directly affects local search results — which all real estate agents want to perform well in. Because Google+ has such a tremendous impact on the local search results, it’s a social networking site that realtors should NOT ignore.
Much like Facebook, you’ll want to create not only a personal Google+ profile, but a business-specific page that you can optimize for better performance in local search. There are several items you must take into consideration when optimizing your Google+ page:
Completely fill out all of the information on your Google+ profile including your hours of operation, services, website URL, blog URL and about us information.
Verify your page as a local business with a real location with Google’s PIN verification method.
Post relevant and professional photos and videos of homes that you’re listing.
LinkedIn for Real Estate Agents
LinkedIn is an incredibly powerful social media platform for real estate agents because of it’s focus on professional networking. LinkedIn offers a unique platform to network with other real estate agents through real estate focused groups who can refer listings in areas they do not cover. It also offers agents the ability to connect with clients on a professional level, which will show up in their LinkedIn news feed, and you never know who’s looking for an agent at just the right time!
Roi’s List Web
Facebook for real estate investors. If you are a fan of posting on real estate deals and networking on Facebook groups, then you would love Roi’s List Web. It is free to join, forever and comes with an environment of social networking website like Facebook. Easily connect and expand your real estate network.
Below are some perks to marketing yourself on Roi’s List Web:
Connect with other agents and colleagues in your local area
Gain more brand exposure for your agency
Build credibility as a trusted source in your industry by posting valuable content and interacting with other users.
Closing deals has never been this simple!
Struggling to meet the right people to advance your real estate business?
With Roi’s List you can complete a deal in 3 easy steps:
1. Tell others what you’re looking for
Fill in your profile and tell people who your target audience is and what types of deals are you interested in.
2. Find investors based on your profile
Find the people who are really interested in a deal. We save you the hassle of trying to reach out to random investors and slowly building your network. Roi’s List is an instant black book for investors to do deals with whenever you need one.
3. Make a deal
With Roi’s List, it is easy to message anyone who is interested in making a deal. We fast-tracked the networking process so you don’t waste your time searching for potential investors. Make a deal with someone looking for exactly what you’ve got to offer.
