How Supermetrics grew from $10m to $20m ARR in 12 months

Real SaaS Content
Real SaaS Content
Published in
1 min readJun 9, 2020

A podcast video of how Supermetric drove 100% in one year.

Imagine growing from $10million ARR to $20million in just 12 months…

That’s exactly what happened to Supermetrics in just one year. Their growth has been nothing short of impressive.

To get an inside scoop of how they did it, Dylan Hey of Hey Digital interviewed Edward Ford on their The SaaS Marketing Show podcast.

Edward EVERYTHING.

Here are just a few of the things we covered:

✅ Building out lead scoring models to decide which leads go self-serve and who is shared with the sales team
✅ Moving upmarket and how to communicate that in your messaging.
✅Building an affiliate team that acts as a HUGE extension to your marketing team
✅ Integration strategy

This is an incredible growth story and I can’t wait for you to check it out.

Dive in and watch this incredible SaaS growth story below 👇

Dylan Hey first published this story to Hey Digital’s The SaaS Marketing Show podcast on June 7, 2020.

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Real SaaS Content
Real SaaS Content

Curating the world’s original SaaS stories — to ignite real SaaS growth.