Inclusion & Diversity Marketing, Goal Setting & Working without a Plan with Shelby Ruane — A Real Women in Business interview with Cass McCrory

Cass McCrory
Real Women in Business
1 min readOct 1, 2019

What do you do when you reach all of your goals at the same time? Today’s guest, Shelby Ruane, found herself having to make a difficult decision after landing a promotion and getting into graduate school.

In today’s episode, Shelby, who now works as a Marketing Director for Inclusion and Diversity at Accenture, reflects on the challenges of goal-setting, the beauty of not having a plan, and how she finds joy.

In her long career at Accenture, Shelby has held a myriad of roles within the field of marketing and communications, and has worked overseas in a host of European countries. She shares her greatest advice for young women in business, and reveals her perspective on “having it all.” “You can do it all, just not at the same time.”

You can buy the book Shelby most recommends, The Psychopath Test: A Journey Through the Madness Industry by Jon Ronson, at a bookstore near you.

You can connect with Shelby: https://www.linkedin.com/in/shelbyruane/

Originally published at https://realwomeninbusiness.com.

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Cass McCrory
Real Women in Business

Host of the Real Women in Business podcast, Business & Marketing Strategist, wife to George, Mom to Lexi, Braeden, Elliott & Leora and adventurer!