Stinky Fish : How facing fears unleashes creative collaboration

Alex Neuman
Inside the Hyper Play-Lab
3 min readSep 26, 2014

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There’s an exercise we use often at Hyper Island.

It’s short and quite simple. It’s usually done at the beginning of a course. It doesn’t involve post-its, digital tools or any structured innovation methods. But it’s powerful and memorable. Participants talk and tweet about it, even after the course ends. It has a reputation.

It’s called ’Stinky Fish’.

It goes something like this: on day one, participants are invited to “put their stinky fish on the table.” A stinky fish is a secret fear or anxiety about the changing world. Something that I feel insecure or unsettled about, but that I know I can’t ignore – the more I hide and avoid, the stinkier it becomes. I’ve heard lots of stinky fish.

Me and my team have no clue how to work with big data.

I feel like I’m supposed to use Twitter, but I just can’t get into it.

I feel like there are a million opportunities and I have no idea where to start.

Participants think about their own stinky fish, write it down and then share it with the group. That’s it. The exercise is short and sweet, but it’s powerful. It has an effect of opening up the mood in a group. It creates the conditions for learning.

But why?

I think the exercise, simple as it is, works so well because it does two things that are important for meaningful learning learning.

It creates trust and common ground. Openness in groups is a powerful trust-builder. Sharing stinky increases the group understanding of where each person is at, and creates a foundation for the shared learning experience ahead. I better understand my own perspective in relation to others, so I can engage with them more fully.

It lowers the facade. By identifying and sharing a fear, I reveal something to others about where I’m at and where I want to be. By opening up like this, I can drop pretence, relax, and become receptive to taking in new knowledge and insights.

So then, it’s not actually much about fish at all. The reason the exercise is so memorable is that it’s the key first step to creating a collaborative learning environment. By starting to build a climate of trust, and inviting participants to engage with openness, the exercise sets the stage for deeper, more valuable learning over days that follow.

The Stinky Fish exercise is little more than a tool to apply these insights about leaning and collaboration. And they apply well beyond the scope of a Hyper Island course. In working teams and collaborative settings of all kinds, openness and trust are key ingredients for success. How might you apply them in your context?

Thanks to Åsa Silfverberg, creator of the Stinky Fish exercise, for input to this post. The ideas above have their root in Luft and Ingram’s “Johari Window” and Schutz’s FIRO model.

Schutz, W. C. (1958). Firo (Fundamental Interpersonal Relations Orientation).

Luft, J., & Ingham, H. (1961). “The Johari Window: a graphic model of awareness in interpersonal relations.” Human Relations Training News.

Alex Neuman is a learning designer at Hyper Island working with research and innovation.

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Alex Neuman
Inside the Hyper Play-Lab

People, process, progress. Canadian in Copenhagen. Cyclist. Learning Experience Designer & Facilitator.