Pitching Beyond the Presentation: The Ongoing Effort That Leads to Success
“Pitching Beyond the Presentation: The Ongoing Effort That Leads to Success”
Do you think it’s all over after having done a pitching presentation? Absolutely NOT! There are many things to do and pitching is an ongoing process with several important steps and follow-up actions to consider.
1. Adding more content for internal sharing
The majority of sales professionals deliver their sales pitches at least once a week, and some even do so daily. In the context of sales teams, this is a routine aspect of the sales process. Therefore, it’s critical to have your sales pitch refined and tailored for each opportunity.
Also, in cases where multiple stakeholders are part of the purchasing process, the person attending your presentation will likely request a copy of the presentation slides.
To facilitate internal communication, it’s beneficial to have two versions of your presentation deck. The initial version should consist of text that serves as a framework for the discussion. This includes subheadings, key data, and concise bullet points.
The second version is intended for internal use by your prospect. In this version, you can delve deeper into the topics presented on each slide and provide additional information that may not have been feasible within the time constraints or might have diverted attention from the core message.
Simple content update: If there is any changed information, quickly correct and update only the relevant part and all your shared links to that file will be automatically updated.
No Storage Limit: PRESENT can be extremely helpful for M&As, IPOs, capital-raising, high-tech product demonstration, board communications & corporate reporting as well as demo training courses.
2. Measuring and Refining Your Sales Pitch
As you start testing your new sales pitch, set up methods to track and measure the results. You need to see which of your prospects engage with which pages of a document you send to them and prioritize those topics in later conversations. Customer analysis is essential for creating a targeted, personalized, and persuasive sales pitch. It enables you to connect with prospects on a deeper level, address their specific concerns, and demonstrate the value your product or service can provide. This leads to more successful sales pitches and ultimately higher conversion rates. Bear in mind that a sales pitch isn’t just about closing a single deal. It’s an opportunity to begin a long-term relationship.
Customer-oriented analysis tools: PRESENT helps you to track customer engagement and measure performance. You can create multiple targets in a document and share each link to a channel for easy testing and discover the right channel. Try PRESENT now to understand your targets by collecting and analyzing customer engagement page-by-page!
3. Carrying out Social Selling for exposure increase and friend-making
Social sales pitches involve customized messages sent to potential customers via social media platforms such as YouTube or SlideShare. This method is commonly known as social selling. In contrast to conventional sales pitches, which tend to be more direct and transaction-focused, a social sales pitch strives to create connections and foster trust among prospects by providing valuable and pertinent content. The objective is to enhance brand visibility and encourage conversions by aligning your sales message with the interests and requirements of your potential clients.
Multi-channel promotion: With Present, you can drive customer purchases and increase conversions by sharing your link through our documents, blogs, or webinars. PRESENT supports evangelist groups who will voluntarily use and promote your product.
Rich pool of resources: PRESENT provides you with practical, real-world knowledge created by real users and you can even download content for free. Also, you can follow creators like you, participate in their work, or network.
Cost-effective platform: PRESENT offers price-friendly services to founders who are just starting a business and we are familiar with the Korean local market with partners including Samsung SDS. Don’t hesitate and get 24/7 support whenever you need it!
Conclusion:
Remember that the pitch is just one step in the broader sales or business development process. Success often depends on your ability to navigate the entire journey effectively, from initial contact to closing a deal or achieving your desired outcome. Consistent effort, ongoing communication, and a customer-centric approach are key to long-term success in pitching and sales.
Sales pitch-making requires a combination of the strategies above tailored to your specific goals and target audience. Make use of PRESENT to measure and analyze your efforts on what is most effective in expanding your reach and recognition right now!
