ATTA x Satoshi Club AMA Recap from 21st of June
Welcome to another episode of our AMA series. Today we are glad to tell you about the AMA session with our friends from ATTA, a blockchain-based content creator for premium copyright assets. The AMA took place on June 21 and our guest was Meina Zhou, head of Business Development at ATTA.
The total reward pool was 500$ and was divided into three parts. In this AMA Recap we will try to summarize some of the most interesting points for you.
PART 1, INTRODUCTION AND COMMUNITY QUESTIONS
Mary | Satoshi Club: Hello Satoshi Club! We are happy to announce our AMA session with ATTA!! Welcome to Satoshi Club.
Gold Rocket | Satoshi Club: Hello, dear Satoshi Club community! Today our guest is @meinazhou!
Mary | Satoshi Club: Welcome here, Meina.
Meina Zhou: Thank you! I am doing great haha. It is a sunny day in NYC today.
Gold Rocket | Satoshi Club: Let’s start! Introduce yourself please. How did you get to be involved in crypto & ATTA? Tell us please about your position in ATTA.
Meina Zhou: Hi everyone, my name is Meina Zhou. I have been an activist in the crypto and NFT space and have been an insider in the art and fashion industries for years. I’m the Head of Business Development at ATTA. I’m honored to be here today to introduce ATTA to you!
Gold Rocket | Satoshi Club: we are also honored to have you here today. Well! you have a good background for crypto. What is the essence of ATTA?
Meina Zhou: yeah. Let me give you a brief introduction about ATTA.
ATTA is a blockchain-based content creator for premium copyright assets and has joined Binance NFT 100 Creators. By focusing on music, movie, esports and celebrity IPs, ATTA aims to secure, produce, and distribute best-in-class digital and physical assets to collectors worldwide. ATTA products are available on leading platforms and marketplaces, including BinanceNFT, BAZHUAYU, Poison App, etc. We are also an official partner with Treasureland. Our official Website is https://www.atta.zone/.
Gold Rocket | Satoshi Club: How long does it take to develop a project? What plans do you have for the future? And what can we expect from ATTA?
Meina Zhou: before we go into the next question, let me talk a bit more about the development progress?
Gold Rocket | Satoshi Club: These are very famous names. and they show that you are a serious player in this market.
Meina Zhou: Here’s a brief history of our development. Our team started from BAZHUAYU, a blockchain-based platform aiming to realize the full potential of the fan economy and has strong resources and profound industry experience in the entertainment industry.
We had our debut in March with Poison App, the largest platform for designer toys and fashion in China. The product sold was called Niu.X, a limited edition NFT collectible collaborated with famous Chinese actress Raquel Xu. This physical product is highly valuable in terms of the production process and design concept. At the same time, we imbedded a chip inside the toy where buyers and scan and receive an NFT to ensure the authenticity of each piece.
(The toy is Raquel riding an Ox shaped motorcycle, in celebration of the Chinese year of Ox)
Niu.X was sold out within a couple of hours after its successful launch on Poison. During the sales period, our social media platforms such as Weibo and WeChat had over 50,000 followers. Raquel also made a video herself to promote the sales, which had over 3 million views. With the outstanding sales performance, top-tier assets, and production capabilities, we were able to earn the favor of renowned institutions and investors in the industry, including Altonomy and Bounce Finance, etc.
Gold Rocket | Satoshi Club: To be honest, I saw it on Twitter and I can’t stop looking at it.
Meina Zhou: Yes, the toy was delicately designed and manufactured.
Following Niu.X’s successful launch, we launched our first batch of pure digital assets in May, releasing four music NFTs by rock band Tang Dynasty’s lead singer, Ding Wu. Among the four, the International Remix with edition 0 was auctioned on BAZHUAYU’s platform with starting price of 3,000U and ended at 22,000U.
There are several big news I wanted to share.
1.We recently announced that we had joined Binance NFT 100 Creators with Musician & Artist Ding Wu and ATTA Musicians O2. 100 Creators are handpicked by Binance’s team, and we are very proud to become the first batch of creators on Binance NFT. Binance NFT platform will go LIVE on 6/24, when our exclusive copyrighted NFT assets will be available for purchase. So be sure to mark your calendar!
Both BinanceNFT and us have announced this news on our official Twitter and Instagram handles, please feel free to check it out at https://twitter.com/ATTA_NF T and https://www.instagram.com/atta.zone.official/
Mary | Satoshi Club: You should have a big team working to deliver all this awesome product to your users could you tell us about it?
Meina Zhou: 2. Our first NFT airdrop: To celebrate ATTA’s debut on Binance NFT on June 24, we have kicked off our very first NFT airdrop campaign, where 1,000 lucky users will be able to win ATTA NFT airdrop. We’re inviting all the NFT and Binance NFT lovers to participate in the airdrop and get the opportunity of earning exclusive NFT!
How to participate: https://forms.gle/ja4YBLwwnTPW9kh16
Be sure to join our telegram to get the latest updates! https://t.me/attaofficialeng1
We have a global team: (NYC, Shanghai, Hangzhou, Singapore, Hong Kong, Beijing, etc.) We not only have a strong team for NFT content development, but also have a solid technical team that develops and maintain our websites.
For the NFT content development, we work very closely with different kind of artists, including movie stars, musicians, digital artists, etc.
Q1 from Telegram user @johana0012
I understand that ATTA is a content creator which is built on the blockchain network for premium copyright assets. Especially what kind of community is ATTA’s attention directed to? What kind of content do you offer? What are the services they provide? How can I profit from the ATTA platform? What are the characteristics of each of the NFTs?
Meina Zhou: We wanted to attract users from both the crypto world and real world (for example, the fans for those famous creators). At ATTA, we specialize in NFT contents, including Music, Movies/Tv shows/E-sports/Celebrities/Charity, etc.
We provide a wide range of end-to-end NFT services, including evaluation, NFT proposal, production, smart contract, and marketing. If you are a content creator, celebrity, artists, or real world trend label interested in NFT. Please feel free to reach out to us.
Mary | Satoshi Club: Do you have any guides for those who are new to crypto?
Meina Zhou: For profiting from the ATTA platform, there are different ways: — if you are a regular user, you can choose to invest in our NFTs. We have designed our NFTs in a way that links the real world. Different NFTs come with various benefits. For example: Imagine your favorite streamer invites you to play a LOL game together during the streaming or share something special with you ONLY.
For each event that we host, we will definitely create guidelines for users to follow. We have also listed a bunch of frequent questions and answers on Bazhuayu (bazhuayu.io).
Gold Rocket | Satoshi Club: Satoshi Clubbers love it a lot.
Meina Zhou: We will also engage the community by having airdrop benefits, etc. haha We will discuss in details later during this AMA.
Q2 from Telegram user @antoni_azx
ATTA has great allies with leading platforms and a very interesting proposal, but I think there is still a lot of information to be published and I don’t see a whitepaper available, where are the technical details of the platform? such as security, economic model, rewards distribution system and incentivations? Do you have docs available?
Meina Zhou: For ATTA, we have not released any tokens yet. We will definitely publish the whitepaper before releasing our token. If ATTA issues its token in the future, all holders of ATTA-produced NFTs (including airdrops) will receive tiered benefits. Certain holders of ATTA NFTs will even receive priority subscription rights of the ATTA token.
Gold Rocket | Satoshi Club: Btw what cooperation with your partners gave ATTA?
Meina Zhou: We wanted to lay a steady foundation for our project first.
Mary | Satoshi Club: What about platform security? Is it safe?
Meina Zhou: Yes, of course! We have a dedicated technical team that focused on developing and manning the platform. Platform security is definitely one of our first priorities.
For our partners, they will regularly conduct co-marketing activities with us. Both our partners and us will share the collaborations on our social medias. Additionally, we will host special events with each partner (for example, airdrops, mysterious gifts, special benefits from different platforms) to attract more users. From the content creator side, we will work with them to design the best NFT benefits so that their followers and fans will enjoy those NFT benefits.
Q3 from Telegram user @nadee5
ATTA is exclusively sponsored by BAZHUAYU, a blockchain based platform aiming to realize full potential of Fan economy. But in your website no any information about governance system. Can you give more details about governance system of ATTA.? Is ATTA a community owned project? I couldn’t see any information about a native token of ATTA. How can user buy NFTs? Will a token be launched for ATTA users? Can you please tell us more details?
Meina Zhou: You can find the official announcement of BAZHUAYU Launches Premium Content Brand ATTA here: https://medium.com/atta-official/bazhuayu-launches-premium-content-brand-atta-64e74fb28522
Mary | Satoshi Club: Will you have any kind of governance?)
Meina Zhou: For the token, as I mentioned before. We have not released any kind of tokens. But I can tell you, very likely, we will launch a token for ATTA.
If ATTA issues its token in the future, all holders of ATTA-produced NFTs (including airdrops) will receive tiered benefits. Certain holders of ATTA NFTs will even receive priority subscription rights of the ATTA token. We would like to build a solid foundation for our user base as well as our Utility NFT.
ATTA NFT Utility
As the support of Utility NFT, ATTA will open an “NFT Benefits Redeem Store” for each IP. You can’t shop in the store but only redeem the IP’s rights and benefits through related NFT products produced by ATTA. So be sure to hold the NFT of your favorite IP.
Imagine your favorite streamer invites you to play a LOL game together during the streaming or share something special with you ONLY. You will be able to vote to decide what benefits to be included with ATTA NFT — we could own any benefits that you could imagine through NFT.
ATTA NFTs will not only be collectibles but also utilities.
here is a brief introduction for ATTA NFT Utility.
Mary | Satoshi Club: That’s great, adding utility to NFTs that’s what we need because people usually think that it’s only a picture.
Meina Zhou: ATTA is not a platform. It is an NFT brand, focusing on content creation. Bazhuayu is the NFT distribution platform.
Q4 from Telegram User @kimterbear
ATTA features various NFT Contents which are Music, Movies/TV Shows, E-Sports, Celebrities and charities but it can also be expanded to something more. What other types of NFTs are allowed for content in ATTA? For uploading an NFT, what processes will the NFT Proposal undergo to be verified? How long will the process take place? Are the users enabled to have the right to set price to their own NFTs like the way they have the copyrights to the content? In every NFT sold, do ATTA take a percentage as commissions? or 100% of the payment will go to the rightful owner? Thank you!
Meina Zhou: Other types of NFTs: collaboration with fashion brands, fashion toys, trending concept. I think the answer is: the limitation is your imagination.
For creators that wanted to work with us. Please reach out to us via social media or our official telegram group https://t.me/attaofficialeng1. We will go through the process of evaluation -> NFT proposal -> production -> smart contract -> marketing -> more.
Timeline: depends on the artworks. usually it takes at least one month to work with the content creation team to finalize the NFT.
The commission will be discussed case by case.
Gold Rocket | Satoshi Club: We understand that you are targeting the Chinese market. Are there any plans for expansion in other countries?
Meina Zhou: not for now…it will be commission based. we do not charge listing fees.
The reason why that we are targeting the Chinese market is because our CEO has very deep connections with the celebrities & IPs in the Chinese market. So organically, we are able to attract tons of Chinese users (simply the large fan base for those IPs).
Q5 from Telegram User @imwiiw27
Atta announced their very first NFT airdrop campaign, debut on Binance NFT on June 24. Where 1,000 lucky users will be able to win ATTA NFT airdrop. Can you please tell us what are the requirements needed to be able to join in your NFT Airdrop? And can you give some examples of NFT that you will be given in airdrop campaign?
Please follow the instructions in the Airdrop form. You can also reach out to the admins in our official telegram group if you have any questions.
Mary | Satoshi Club: Will you have more airdrops in the future?
Meina Zhou: Yes… hahaha for future events, please join our official telegram group or follow our twitter. We will announce all of the community events there.
Q6 from Telegram User @garrinepotter
Tell us about how the content with which you create nft is stored. For example, let’s take a music track. When creating nft, this track remains on your server, or the nft you create is completely stored on the blockchain? Or do you use IPFS to store media for your tokens?
Meina Zhou: I have to be honest, I need to check with the technical team for the answer. From what I remember, we use IPFS. But I could be wrong. I will double check with the team to get the answer.
PART 2, TELEGRAM COMMUNITY LIVE QUESTIONS
The chat was open for 120 seconds; a lot of questions were posted by Satoshi Club community. Our guests chose some of them.
Q1 from Telegram user @DK177
In your medium, you said that ATTA NFTs will be introduced soon. Can you give us more details about those NFTs and their benefits?
Meina Zhou: We will have some collaborations with Binance NFT marketplace soon. Please stay tuned. That’s the most information I can give right now haha.
Q2 from Telegram user @Korryl
I read that ATTA just launch Limited Edition #NFT collectible collaborated with famous Chinese actress #RaquelXu. Could you share what is the requirement to participate to get your limited edition NFT? So in the future, which actress or actor will become your next limited edition NFT?
Meina Zhou: The Niu.X (our collaboration with RaquelXu) was sold out within a couple of hours after its successful launch on Poison several months ago. For future limited edition NFT, please follow our social medias. The actress or actor will also be announced in our social media. We have just announced our partnership with Tyloo.
Hint: Tyloo NFT collectibles will be available for purchase on the world’s largest NFT platforms. More details will be released soon.
Q3 from Telegram user @victorogb
It seems most of your current NFT content providers like musicians and artists are all Asian based. What is ATTA’s short and long term expansion plans, should we expect collaborations from content creators in other regions of the world?
Meina Zhou: Yes. As I mentioned before, our CEO has very deep connections with artists and celebrities in the Chinese market. We have also talked with some famous artist in other regions of the world. So we are definitely looking for expansion. We do believe that building the project steadily is the key.
Q4 from Telegram user @PyaraLarka
My question is about ATTA NFT airdrop, Please Inform me how I can get ATTA NFT?
ATTA × Binance NFT’s
Q5 from Telegram user @coinerman
Can you tell us about your superior features that can give ATTA a competitive advantage against your strong competitors, who constantly renew and update themselves and influence users with new products?
Meina Zhou: We are supporters of utility NFT, as we think NFT has evolved and pure social NFT projects like APE or Crypto Punk are hard to develop anymore. You need to focus more on the utilities of NFT from now on.
A key to Utility NFT is the scale of the rewards provided. We believe you not only need to link the real world, but also converge the physical and the digital, to make it a two-way interaction. For example, NBA Topshot, a great project, but more focused on one-way connection, from the real world to the digital. That’s why their trading volume depreciated significantly.
ATTA is trying to create a NFT brand that links the real world, a convergence of the physical and the digital, a two-direction door to the metaverse. This is our key differentiator — not just digitalize assets from the real world, but also bring digital to the real world.
Q6 from Telegram user @arbestefy
Do you consider that you have achieved what you have proposed so far with your project? What do you think is still missing?
Meina Zhou: Yes. We have made great progress so far. For example: ATTA products are available on leading platforms and marketplaces, including BinanceNFT, BAZHUAYU, Poison App, etc. We are also an official partner with Treasureland.
In the near future, we will be announcing more partnership soon!
Q7 from Telegram user @mobilejii
YOU said ATTA has main concerns on security aspects. Will you have any AUDIT in the future?
Meina Zhou: Yes, we will definitely have audit if we are going to release our token.
Q8 from Telegram user @Ashia_24
ATTA is exclusively sponsored by BAZHUAYU, could you tell us more about this sponsorship?
Meina Zhou: Here is the official announcement for Bazhuayu launches premium content brand ATTA: https://medium.com/atta-official/bazhuayu-launches-premium-content-brand-atta-64e74fb28522.
Q9 from Telegram user @soyestefanya
It is worrying the number of projects that fail to progress, what plans do you have for achieving it? How do they show their confidence?
Meina Zhou: I have full confidence in ATTA as we are very serious about building our project steadily. This is also the reason why we are not rushing releasing any tokens. We definitely wanted to make sure that our NFTs have true utility (the utility NFT concept I have mentioned several times.) After the official launch on Binance NFT on 6/24, we’ll also collaborate with Binance NFT to bring more best-in-class IPs in the form of premium events or blind boxes, covering areas such as E-Sports, Charity, etc. We’ll release more details and announce more partnerships in the near future.
Q10 from Telegram user @cryptoamee
Don’t you think that “Entering to crypto world in this bear season as a big challenge”? Because we know that surviving a new crypto project in bear season is very difficult. Do you have enough strength to face this and success?
Meina Zhou: Right now the market sentiment is very volatile. However, I am firm believer in the NFT market. I do think the NFT market will continue to flourish in the future.
On the other side, as I mentioned it again and again. The way we built ATTA is with diligence and persistence. We not only have a strong team but also have the strength of the connections with premium artists in the Chinese market. Those advantages will help us to grow and maintain our market share in the long term. (Most of our collaborations are exclusive)
PART 3, QUIZ AND INFO
As usual, for the third part, Satoshi Club Team asked the chat 4 questions about ATTA. A link to a Quiz form was sent into the chat. Participants had 10 minutes to answer. 300$ were distributed between the winners.
For more information and future AMAs, join our Social Media channels:
English Telegram group: https://t.me/Satoshi_club
Russian Telegram group: https://t.me/satoshi_club_ru
Spanish Telegram group: https://t.me/satoshi_club_spanish
Telegram Channel: https://t.me/satoshi_club_channel
Official Website: https://atta.zone