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PUML Better Health x SatoshiClub AMA from 1st March

Hello, Satoshi clubbers Another AMA took place in Satoshi Club and we would like to introduce to you the AMA session with our friends from PUML Better Health and our guest was Damien King, the founder, and CEO of PUML Better Health. The AMA took place on 1st March.

The AMA session was divided into 3 parts with a total crypto reward pool of 500$

In this AMA Recap, we will try to summarise the most interesting points for you.

Part 1 — introduction and questions from the Telegram&Bitcointalk community

Hello Satoshi Club! We are happy to announce our AMA session with PUML Better Health! Welcome to Satoshi Club

and our today’s guest — @mpdigitald ! welcome to Satoshi Club!

how are you doing?

Hey Everyone!

I’m doing great!

Thanks very much for having me today.

@mpdigitald welcome here!

We always happy to see new faces in Satoshi Club!

Could you please introduce yourself and tell us more about PUML Better Health!

Sure thing,

My name is Damien King, I’m the founder and CEO of PUML Better Health.

My background is engineering and startups.

I’ve worked for 20 years as an engineer and had a SaaS startup in UK I exited from.

I’ve founded 3 companies as well.

Got into bitcoin in 2012 as a miner just playing around.

Wow, you are among first!

Then after ethereum was released started looking at the amazing smart contract functionality.

But didn’t really do much until 2018 when I wrote the white paper on PUML Better Health.

Why Health?

For those who don’t know what we are…

We gamify health and wellbeing challenges for Corporates and Brands.

The reason for health for me was after my first major startup, I actually suffered health wise. Drinking redbull and vodka coding every night after a day job at Virgin where I was head of development for Virgin Media Entertainment.

Took alot out of me and started to get founder fatigue.

So 2 things resonate with me that is the foundation.

1.> Its hard to be motivated to stay consistantly active and healthy.

Yes, i understand now

2.> Data, especially health data is super valuable.

So that is the backstory of why.

The how we can get into shortly.

And you are right in every your word


Sticker ]


Sticker ]

Thanks for your introduction!

Do you want to add something or we can go to the questions from our community?

Let me explain a little more about the project.

Of course!

So PUML Better Health is a Dapp but also its going to be a platform and global digital fitness currency.

Unlike other protocols we have tried to focus on non-crypto users first more like a traditional startup.

We already have large corporates who pay us $1 per employee per month to run fun gamified challenges in our dapp such as Step Challenges, Heart rate challenges, sleep challenges, meditation and more.

This means we are able to scale without any reliance on the token or tokenomics at this stage.

It’s logical,

and will help mass adoption as well

Yes, we have already hit 100K users since launching in Aug 2020.

sleep challenges — i would try that

Great achievement!

Most of those use our platform and are learning about the importance of data and they fact you can earn rewards in exchange for that data.

I am thinking more about activity

But they don’t need to own private keys on signup.

Its a journey we teach them about crypto and blockchain as they become our members.

This means we can scale to millions of users with revenue and as they adopt crypto PUML will be their first exposure to it.

The apps have an inbuilt PUML wallet, along with the fitness and wellbeing challenges.

As i know non crypto apps mostly don’t give rewards, right?

Exactly. All our tokens can be exchanged for PUML coin and kept in private wallet or exchanged on hotbit and more exchanges coming this year.

Due to Covid its more important than ever for companys to invest in their employees health and wellbeing.


We view everyone as an athlete who requires sponsorship to be healthy.

Nice, you have good incentives to use your app!

The sponsor pays for the token reward.

This is what makes our tokenomics so simple and effective. It creates its own supply and demand the more brands and corporates we sign up.

They buy the tokens to incentives employees/customers, the customers get healthy by completing healthy challenges and recieve PUML.

Improve your health and your wealth with $PUML!

Ok I think that should be a good overview.

Simply put, if I install your app and will, for example, walking a lot I will get rewards?

Any more questions on that

awesome concept win-win for both parties

Yes we have some public challenges from brands like Footlocker. But not every country is supported. We need to sell into the country otherwise we don’t have anyone paying for the reward token.

Which countries do you currently support?

This is where lots of other social apps have failed. They keep giving away their token but don’t have any utility to buy it.

Our main focus is Australia/UK/US/Singapore/Vietnam/Indonesia. But we are live in some other countries as well.

Where we can find full info about countries?

Just check by going to

And check if its in your appstore.

Got it! Thanks!

And we can discuss PUML Better Health in details while you will answer questions from our community! Ready for them?


thank you for great intro! let’s dive into the questions!

Ok great question, few parts to it.

So firstly its worth pointing out we don’t have a mainnet live.

We expect this to be 24 months away and the reason does relate to how we can use a distributed health record and be compliant with HIPPA and many other data privacy acts in EU and even AU.

Right now we slip data into units and store them in our cloud system and each data is related to an anonymous profile/record.

So even we do not know whos data it is. You as the account holder has this data with multi authentication + bio metric face or fingerprint on the device.

You can also add your Private Active key to the PUML Wallet to make it more secure.

Is there any chances that you can sell some data or share it with your partners?

However, we plan to use a form of a private chain and IPFS for our distributed health record.

Yes so everyone owns their data, even now on the cloud solution. We can bring data deals to you and you can opt in to earn PUML if you have data that is required.

All our data is encrypted but again when we launch our mainnet it will have further cryptographic onboarding and protection policies written into the protocol.

Thank you for your answers!


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It’s always a pleasure to feel that your data is secured!

Ready to proceed?


let’s do this!

So firstly we control which data is approved.

We have a partnership with Fitbit/Garmin

And are in discussions with Huawei and Samsung

Plus we also have Apple Health and Google Fit.

So there are 2 ways people can cheat.

1.> By trying to use apps and scripts to modify data.

We have a 2 systems that check data and automatically remove any data that has been manuel or modified by a 3rd party app. This has taken lots of tuning and we expect to turn this into a machine learning algorithm so it improves over time.

But so far we are very good at removing cheaters.

Did someone already tried to cheat your app?

oh hell yes

2.> Is people can trick the wearable by shaking their hand quite a bit.

This is getting better, new apple watch makes this impossible.

Cheaters never rest

However, this is minor and if people are actually moving then we are happy. Our objective is to make people become more active!!!

For sure! Hope your app will make more and more people healthy!

One person tried to sit on the back of a scooter and shake his arm while his friend rode. We thought this was pretty funny and if they want PUML that bad its ok for the moment. Ha.


Finally the community is the best

They will instantly call out anyone cheating with high activity and we can do manual reviews as well.

I think most of people think more about their health than about rewards

Community always is the key

You would think so but not usually. Short term always outplays long term thinking.

This is why you need to create healthy habits when you are young.

Thanks! I think our Satoshiclubbers will join your project to stay healthy and rich

Are you ready for the next question?

your all welcome. For sure

Currently we haven’t released this feature yet. We have a few different staking and defi functions coming in the future.

1.> You can pay an entry fee of PUML for a challenge. Each challenge has a goal, like Meditate for 5mins per day for 30 days. If you hit the goal you get your staked PUML plus a reward. If you miss you goal you loose your staked PUML. This means its a larger incentive to make you create a healthy habit.

2.> Defi — We have a ROA — Return on Activity. This is coming where you can stake larger PUML rewards for longer periods. This will always return a % but you can muliply the return by also hitting an activity goal such as 10K steps per day over the 3 month period. If you do you get a 2x, 3x 5x return.

Even if one day lost? So, it’s mean that a person will lost rewards for all month?

Both of these are on our roadmap but currently not live.

For 1.> Yes you have to achieve goal (smaller stake) like 10–1000 PUML

But 2.> 1Million PUML larger rewards, its only a bonus, never loose any stakes.

Could you share your roadmap with us?

but how your app can tracks that i meditate? maybe im just sitting on my couch drinking beer and watching movies

Meditation is an example that is harder to track. Unlike heart rate, sleep or calorie burnt.

However, you need to hit the start timer within our app, that has background meditation music and complete this. The fact you have to do that every day an not mediate is pretty unlikely, but yes there is a level of trust on meditation.

Again its creating a habit.

You think about mediating every day for 30 day without ever doing it is still better than never thinking about it.

got it

Haha, i imagined

better meditate

Beer meditation might become a thing though

Thanks! Really interesting info! Never thought about health apps from this side)

Ready to jump to the next question?


Ah nice.

Yes so right now we have 2 revenue models.

1.> Corporates paying to help employees be healthy

2.> Brands paying to make their customers be healthy.

So Brands like Footlocker, can run global virtual challenges.

Do they already pay?

Such as walk 600K steps in 60 days.

The brand pays to run the challenge.

They get a branded challenge

A video that every member watches when they enter the challenge

Their products can go in our marketplace to be redeemed by PUML Coin

Plus they can email everyone who complete the challenge a reward or discount code.

So its a win win.

Our user get free puml and merchandise for being healthy and the brand gets to engage and gamify their customer base from anywhere in the world. Through social virtual communities.

: Yes, and users will need to give permission to use their email before they will start this challenge?

Yes each challenge can have its own terms and conditions

But generally we don’t use email as much as inApp notifications.

Did you already complete this kind of challenges?

Yes we have them live in the app. Footlocker has just extended with 2 more challenges in Singapore and Hong Kong starting soon.

Great! Will try to find my country in your app

by the way do you have any affiliate program at the moment, just for your users? or maybe some sort of VIP program for the most healthiest?

We dont at the moment but I think thats a great idea.

We want to bring on influencers later this year, this will really grow our use base and thus more users with more crypto and PUML

Thank you for your answers!

Ready for the next question?


Yes this is very important to have a purpose around a challenge.

When you do a challenge by ourself, like some of our competitors have personal challenges its very static and non motivating.

But at PUML everything is social, if you have your friends, family, work friends it all increases the likelyhood of being more active and completing the challenge.

In addition when you add a purposeful charity

It can really motivate you.

We work with the corporate or brand to select a charity, then we also use an official fund raising integration that has a charity number so we know its legit

We collect the PUML on behalf of the charity and then convert it to fiat to make it easy for the charity.

This can all take place within the app.

It this charity proposals available for all countries or also have exceptions?

We have only added Australian charities at the moment but we have a new Singapore charity coming later this month.

In theory it can be any country.

Ok, i know a lot of events when people run for charity etc. That’s great that now it can be done using app

Yes totally agree. Thanks.

And only one 6th question from part 1 left

Ready for it?


Yes actually covid has been very good for us. Some other systems use GPS to track users activity and this doesn’t work indoors.

We on the other hand could continue to run virtual challenges while people were working from home.

Stairs and walking around the house all counted.

We also had other challenges like Sleep, Meditation, Heart rate that again didn’t require our members to be outside.

Yes, overall Covid helped crypto a lot

Through our innovative technology we have been able to show real USP to our customers and they were very happy with our outcomes over this preiod.

Plus covid really shows the importance of preventative health.

WE are all about preventative health

To be honest i need Sleep challenge, but i am afraid that i can loose

Yep, well I might loose that tonight seeing we are only on part 2.

yes, and we have 10 questions for you there

Part 2 — live questions from the Telegram community

1.> So PUML earns revenue by charging Corporates, Enterprises to use our platform to run employee challenges. We charge $1 per employee per month so if we sign a large company the revenue is very good.

We also charge brands to run global virtual challenges as an advertising model

Finally we will also have a premium version where users can run their own challenges and watch workout videos and live stream within the app.

2.> A nice easy one. You can buy PUML on or some of the swaps like defibox and more. However, we are very early. We will add more exchanges in 2021

3.> Yes you can store your PUML in any EOS based wallet such as Anchor, Scatter, Wombat Wallet, Token Pocket and more

4.> PUML stands for Personal Units and Movement Data. Our platform is designed to make people healthy but at the heart is data and data protection on a decentalised digital health record. Data is split into PU — Personal Units and ML — Movement Levels that the intensity element of the movement. We plan to use AI to generate predictive diagnosis of lifestyle diseases on your data. So not only can you earn revenue but hopefully it helps prevent issues like heart disease and diabities.

5.> Currently you can’t create your own one but we are adding this feature later this year. You add you PUML reward prize or have an entry fee in PUML, then invite your friends and family to battle it out.

6.> Yes we are going to look after our early adopters. We are only just starting and this has a huge global application that could be a mass market product. Early adopters will not only get cheap PUML they will also get extra challenges and bigger rewards in the future.

7.> The biggest brand is FootLocker. The biggest company is a global company we can’t mention the name of but they have over 10K employees in Australia and 300K employees globally!

8.> It has grown very fast but most token holders have recieved tokens via airdrop or referral system. Most of our 100K users still have not added a private key and thus not included in the 28K users. We are very early with lots of features, revenue and marketing coming. As we add more exchanges and get more volume our token will be a very good long term play. We have 500Million tokens and the majority is locked in planning for future, team, project fund, defi fund and more.

9> We started on ethereum but when we wanted to build a mass market dapp that would have millions of users we realised we needed to build our own mainnet.

EOSIO was a great choice for fast transactions so it didn’t slow down the mobile app.

Plus it is very cheap, as we can stake EOS and have near unlimited transactions on our smart contract. We could not do this on Ethereum.

In the future we are considering a wrapped token PUMLx to be on Ethereum to help liqudity.

10.> We plan on launching on more exchanges CEX this year, 1 more bid one and 1 large one. Plus in the future a wrapped token on ETH

Part 3 — Quiz Results

As usual, for the third part, Satoshi Club Team asked the chat 4 questions about the crypto project. A link to a Quiz form was sent into the chat.

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Russian Telegram group:

Spanish Telegram group:

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