Besides BTC, What Else is Worth Trading? The Next Answer May Lie in New-Age Luxury

REALY REAL
REALY
Published in
5 min readDec 22, 2020

What Else is Worth Trading

Apart from the fully decentralized BTC and the ecologically prosperous ETH in the crypto world, what else is worth trading?

Altcoins? Although numerous projects with various consensus mechanisms are emerging in an endless stream, most of the time, they are simply touching on the face value and following the trend. They don’t study and explore the technology, and their applications in the real world are farfetched, to say the least.

Originally, BTC is envisioned as a haven for the accumulation of digital assets, while Altcoins are viewed as a way to make some “quick money.”

The result? Most of them missed the surge of BTC from 3,782 USD to 24,171 USD and lost money on altcoins.

DeFi? DeFi boomed in August 2020, endless projects emerged from this explosion, and not only Ethereum but on other public chain ecosystems as well.

However, the open-source nature of DeFi projects has led to plagiarism and chaos in the industry, resulting in the over-saturation of the market within a short period. This poses a great security risk to the assets of DeFi users and accelerates the bursting of the market bubble.

According to Crypto Briefing, as of mid-November this year, DeFi has lost more than 50 million USD due to code vulnerabilities and hacker attacks. At the same time, we can see from the data of DeFi Pulse that the growth of the TVL of the entire market is slowing down. The annual yield of the projects has also declined quickly, and it has become no longer attractive.

Although platform tokens of various DeFi projects have benefitted from this bull market with the surge of BTC, some even with a 3 to 4 times increase. However, when looking at the ATH, we find that the performance of the major DeFi projects isn’t comparable to BTC, which has surpassed its previous ATH, while SUSHI and Maker are still nearly 70% down from their ATH, 60% for UNI and COMP, 30% for YFI and Chainlink.

So what can we trade now in the blockchain world? Some industrial pioneers have already shown us the answer: real-world assets. MakerDAO is gradually introducing real-world assets into its collateral asset list; Mirror Protocol began to introduce US stock assets for trading on Uniswap; with an ounce of gold pledged to Tether, you can issue Tether Gold of corresponding value to trade freely, etc.

Introducing real-world assets to the crypto world will become a real game-changer. On the one hand, it responds to the excessive risk of Altcoins as a DeFi underlying asset; on the other hand, it is promotion and expectation of the wider application of cryptocurrencies.

REALY also sees the potential of trading real-world assets on-chain. As a team with more than ten years of experience and resources in the street culture industry, such as sneakers and fashion items, REALY fixed its eyes on the New-Age Luxury.

The New-Age Luxury on-chain | REALY makes you the snobbiest in the Blockchain world

The concept of “New-Age Luxury” was put forward by the fashion media Highsnobiety, which defines new-age luxury as, “luxury isn’t just about what you wear, but also what you know. Creativity and commerce have merged with like-minded communities around the globe.”

New-Age Luxury refers to street cultural products such as street fashion brands and artworks, and even luxury brands such as LV, Gucci, Prada have all turned to or cross-border joint names to enter the street culture industry.

We are REALY. We have extensive experience in the street culture industry. We have also spent over 2 years in the blockchain industry to explore the combination of blockchain and street culture. Now, we have formed a set of effective business models. On the one hand, we will put real-world assets on-chain; on the other hand. We will promote cryptocurrencies among a wider youth market.

How will we do it exactly?

We will implant an NFC chip in all the fashion items, granting them a globally unique ID, making the NFC into an equally unique NFT, and finally using smart contracts for NFT transactions.

3 Premises for the Key to the success

1. Our exclusive encryption algorithm for the NFC chip ensures that the chip cannot be copied.

2. We officially cooperate with the brand to implant the chip in the production process.

3. We strictly custody the physical assets corresponding to the NFT.

On this basis, these new luxury fashion items can benefit from the liquidity of NFT and cryptocurrency to greatly expand their global circulation efficiency and use cases; at the same time, innovative features such as lend-mining and liquidity mining in the DeFi world can be grafted on to promote further the trading activity and value growth of trendy items.

The value of The New Luxury

Compared with similar products, the “New-Age Luxury” is of higher quality, higher taste, brand value, and more appealing to consumers. However, compared with traditional luxury goods, their prices are more accessible, and product designs and experiences are often more diversified. Therefore, it is more popular among young consumers.

INNERSECT 2020

What’s more, by introducing the fan effect in the new luxury market, the value-added space was unlimitedly expanded. Limited Edition sneakers joint list created by Nike with hip-hop stars such as Kanye West, Travis Scott, or basketball superstars such as Michael Jordan; art toys are originally art derivatives. Whether it is dolls by Kaws and Bearbrick, prints by Yoshitomo Nara, or sculptures by Hajime Sorayama and Banksy, they all have the same artistic value as the original; not to mention Supreme, Travis Scott’s Cactus Jack, Justin Bieber’s Drew House, Hua Chenyu’s Mars Space Station, and other trendy brands with their own huge fan effects.

Left: Travis Scott x Air Jordan 1; Right: Off-White x Air Jordan 1
Left: KAWS; Right: Edison Chen’s Bearbrick
Left: Hua Chenyu’s Mars Space Station; Right: Travis Scott‘s Cactus Jack

New Luxury and cryptocurrencies are the beliefs of this generation of young people. POPMART sells blind boxes and already has a market value of more than 100 billion. What belongs to our REALY is the whole universe. Let’s wait and see!

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