Hear the Pride of Punjab roar!
The Pride of Punjab programme, launched by the Honourable Chief Minister of Punjab, Captain Amarinder Singh with UNICEF, has partnered with Reap Benefit to activate 21st century skills across 1,00,000 youth in the state of Punjab.
India has the world’s largest youth population, with 333 million young people, aged between 10–24 years who have the potential to chart the course of the nation’s progress.
The Pride of Punjab project, launched by the Honourable Chief Minister of Punjab with UNICEF will invest in the young population of the state in an attempt to prepare them for the future. Through the initiative, the Government aims to upskill youth by providing them the opportunities to grow, level-up and achieve their goals wihich will in turn contribute immensely to the state’s growth and development.
The Pride of Punjab is a multi-stakeholder partnership that will engage 1,00,000 young people ‘whose time has come to step up and take their rightful place in society,’ says Captain Amarinder Singh.
The Honourable Chief Minister believes that the youth will sustain growth and development of the state of Punjab.
Activating 21st Century Skills
In Phase I, Pride of Punjab will aim to activate 21st Century Skills in Punjab’s youth and adolescents to simultaneously build civic engagement between them and their communities, local government representatives and businesses through a citizen participation & leadership platform.
Reap Benefit is the lead implementer in this initiative, along with state partner RoundGlass Foundation, will work with the youth YuWaah Ninjas to identify issues that resonate with them. Digital tools and intense mentoring will help upskill youngsters and open their eyes to the leadership role they can play in their communities.
“At Reap Benefit we believe young people have the energy, passion and desire to be champions of change in their communities. In the Punjab Government, we have found a partner who understands the essential need to activate 21st Century skills among youth and adolescents.” says Reap Benefit co-founder Kuldeep Dantewadia.
State Partner RoundGlass Foundation’s efforts span across 13 districts of Punjab to engage youth and adolescents. They will work closely with Reap Benefit and Government of Punjab to identify young YuWaah Ninjas across 700+ villages. Tarundeep Singh Ghuman, Executive Director, teamFATEH, movement, has been brought on board as Project Manager and incubatee, to drive and sustain the vision of youth as local changemakers.
In Phase 1, YuWaah Ninjas can accept and accomplish base level action challenges to show interest. As they take consistent actions to show commitment towards a cause of their choice, deeper engagement to become Champion YuWaah Ninjas is presented. They will be upskilled in 21st Century Skills while executing hands-on projects in real life. Among these youth, further actions and focussed large scale efforts will see them emerge as Yoddha YuWaah Ninjas.
Each small action can lead to measurable and meaningful impact. The Pride of Punjab programme aims to draw more champions towards the power of the small that will spark a youth led movement across the state.
For more updates on the Pride of Punjab initiative follow @reapbenefit on Twitter, Instagram and Facebook.
